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 # Guest Post: Turning Strong CSR Stories Into New Meaning For Your Employees

 


 

 Oct 19, 2012 10:00 AM ET

  Campaign:  [3BL Blogs](/news/campaign/3bl-blogs)  

[Posted by Emotive Brand](http://3blmedia.com/blog/Emotive-Brand/CSR/Turning-Strong-CSR-Stories-New-Meaning-Your-Employees)

A strong CSR report provides an excellent starting point for your brand to achieve a meaningful position in the hearts and minds of your employees

That’s because, according to a recent [Forbes report](http://www.forbes.com/sites/forbesleadershipforum/2012/01/18/the-top-10-trends-in-csr-for-2012/), CSR and employee engagement work hand in hand:

- Hewitt & Associations found that, “the more a company actively pursues worthy environmental and social efforts, the more engaged its employees are”.
- The Society for Human Resources Management found that for companies with strong sustainability programs, “morale was 55% better, business process were 43% more efficient, public image was 43% stronger, and employee loyalty was 38% better”.
- Towers and Watson reports that firms with highly engaged employees have three time the operating margin of those which don’t.
- Gallup say these firms have four time the earnings per share.
- PriceWaterhouseCoopers claims that 88% of millenials choose employers based on strong CSR values; 86% will leave if employer’s CSR values no longer meet their expectations.

[Click here to continue reading](http://3blmedia.com/blog/Emotive-Brand/CSR/Turning-Strong-CSR-Stories-New-Meaning-Your-Employees)



 

 

 

 

 

 

 

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