- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Guest Post: Best Cause Marketing Campaigns of 2012 https://www.3blmedia.com/markdownify/node/33108?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/33108?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/33108?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Guest Post: Best Cause Marketing Campaigns of 2012&body=ESG News from 3BL https://www.3blmedia.com/markdownify/node/33108?absolute=1 "Share via email") [Research, Reports & Publications](/CSR-News/research-reports-publications) # Guest Post: Best Cause Marketing Campaigns of 2012 Jan 8, 2013 5:50 PM ET ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/1212bestofopener.jpeg) [By JOE WATERS](http://3blmedia.com/Blogs/Joe-Waters) I searched through all my posts and [Pinterest boards](http://pinterest.com/joewaters/) from last year and came up with my 2012 picks for best cause marketing campaigns. Below are my top picks (although I have an [expanded list here on Pinterest](http://pinterest.com/joewaters/)). Each link will take you to either a post I wrote on the program or to a pin on Pinterest. Remember, when you click on the image on Pinterest you can get the backstory behind the program. What were your favorite cause marketing campaigns of 2012? Leave a comment or use the hashtag [\#bestcause12](https://twitter.com/search?q=%23bestcause12&src=typd) to let me know! **Best Point-of-Sale Program:** [Share Our Strength & Shake Shack](http://www.selfishgiving.com/cause-marketing-in-action/share-strength-shake-shack-team-up-for-pinup-program) **Best Purchase-Triggered Program:** [Team USA & Raise Our Flag](http://www.formomentum.com/Blog/tabid/87/PostID/143/Who-Won-Olympics-Cause-Marketing-Gold.aspx) **Best QR Code Program:** [Planned Parenthood *Where Did You Wear It?*](http://www.selfishgiving.com/cause-marketing-qr-codes/condoms-can-teach-causes-about-qr-code-marketing) **Best Action-Triggered Program:** [Chipolte *Boorito* for Chipolte Cultivate Foundation](http://pinterest.com/pin/8866530487754709/) **Best Employee Program:** [Container Store *We Stand For*](http://pinterest.com/pin/8866530487861212/) **Best Location-Based Program:** [Lexus *Check-in for Charity*](http://social.razoo.com/2012/12/business-charity-and-the-wisdom-of-scrooge/) **Best Social Media Program:** [Luckie + Company’s *Photo Tribute To Elf* to Support Children’s Charities](http://social.razoo.com/2012/12/4-holiday-cause-promotions-bringing-good-cheer/) **Best Message Promotion Program:** [Hot Wheels Don’t Drink & Drive Key Chain](http://pinterest.com/pin/8866530488264112/) **Best Cause Product Progam:** [*Rescue One* Aids Family of Fallen Firefighter](http://www.selfishgiving.com/cause-marketing-in-action/beer-for-cause-aids-family-of-fallen-firefighter) **Best Product Donation Program:** [Hanes & Salvation Army Sock Drive on Skid Row](http://social.razoo.com/2012/12/4-holiday-cause-promotions-bringing-good-cheer/) **Best Mobile Program:** [Saucony Run4Good](http://social.razoo.com/2012/09/run-eat-shop-pay-while-doing-good/) Unfortunately, some cause marketing campaigns bombed this year. Check out my Pinterest board on [Bad Cause Marketing](http://pinterest.com/joewaters/bad-cause-marketing/). Beginning last fall, I created [holiday boards](http://twitter.com/joewaters) for cause marketing campaigns. This was a lot of fun! Here are my top picks for each holiday. **Best Pinktober Program:** [Pantene’s *Beautiful Lengths* for American Cancer Society](http://pinterest.com/pin/8866530487676369/) **Best Halloween Program:** [American Red Cross *Go Bag!*](http://social.razoo.com/2012/10/hurricane-hits-apocalypse-looms-you-need-a-go-bag/) **Best Veterans Day Program:** [Jersey Mike’s *Wreath’s Across America*](http://pinterest.com/pin/8866530487954591/) **Best Thanksgiving Day Program:** [Campbell’s Soup *Pin It to Help Fight Hunger*](http://pinterest.com/pin/8866530488021591/) **Best Christmas Program:** [Macy’s *Believe* for Make-a-Wish](http://pinterest.com/pin/8866530488158665/) *Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders.* **This post originally appeared on [Selfish Giving](http://www.selfishgiving.com/category/capplause). 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