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 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Guest Post: 3 Cause-Related Superbowl Ads that Made My Spine Tingle

 


 

 Feb 7, 2013 3:30 PM ET

  

[By JOE WATERS](http://3blmedia.com/blog/Joe-Waters/CSR/3-Cause-Related-Superbowl-Ads-Made-My-Spine-Tingle)

On Sunday night I was busy pinning cause-related Superbowl ads on this [Pinterest board](http://pinterest.com/joewaters/cause-marketing-superbowl-xlvii/).

There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!).

The best ad of Superbowl night was *Whole Again* in support of our troops. While the ad didn’t specifically mention the USO, a nonprofit organization that provides programs, services and live entertainment to the troops and their families, its logo appeared next to Jeep’s at the end. The ad is part of Jeep’s [Operation SAFE Return](http://www.jeep.com/en/operation_safe_return/) program, which is a four point effort to support the troops.

**Watch the video here: [Jeep & USO Team Up for “Whole Again”](http://www.selfishgiving.com/capplause/3-cause-related-superbowl-ads-that-made-my-spine-tingle)**

**Why it made my spine tingle:** This ad had me at hello. And it wasn’t Oprah’s voice that got my attention. It was the music, which is from one of my favorite shows, HBO’s *[Band of Brothers](http://en.wikipedia.org/wiki/Band_of_Brothers_(TV_miniseries))*. If you recognized the music, I bet it stirred up all sorts of thoughts of bravery, dedication and sacrifice for you too. This ad didn’t have a transactional component to it (e. g. Jeep will donate a dollar for every time this video is viewed on Youtube), but it didn’t need it. The feeling and emotion the ad conveyed was priceless.

**Watch the video here: [Ram Trucks Supports FFA with Paul Harvey, “Farmer”](http://www.selfishgiving.com/capplause/3-cause-related-superbowl-ads-that-made-my-spine-tingle)**

**Why it made my spine tingle:** I had never cared for the sound of Paul Harvey’s voice before I heard this ad. But it had just the right rhythm and tone for the gripping pictures and story in this ad. As a kid who grew up in the city, Ram Trucks and Paul Harvey told me a great story about the America’s farmers.

**Watch the video here: [NFL Players & Coaches stand together to cure ALS](http://www.selfishgiving.com/capplause/3-cause-related-superbowl-ads-that-made-my-spine-tingle)**

**Why it made my spine tingle:** For me, this 68 second PSA, which wasn’t shown on TV but rather on the jumbotron at the Superbowl before the start of the game (Hat tip to [Nonprofit Quarterly](http://www.nonprofitquarterly.org/) for catching this one), got interesting at the 48 second mark. Check it out and let me know if you agree!

Which cause-related ad made your spine tingle?

*Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders.*

**This post originally appeared on the [Selfish Giving blog](http://www.selfishgiving.com/capplause/3-cause-related-superbowl-ads-that-made-my-spine-tingle). Posted with permission of the author.**

 



 

 

 

 

 

 

 

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