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 [Corporate Responsibility](/categories/corporate-responsibility)

 # Growing Momentum for a New Sustainability Perspective

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Feb 3, 2011 9:22 AM ET

 [Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…](http://blog.taigacompany.com/blog/sustainability-business-life-environment/growing-momentum-for-a-new-sustainability-perspective)

Over the past few decades, particularly in business, the exploration of sustainability concepts has traditionally been a reaction to undesirable [outcomes](http://blog.taigacompany.com/blog/taiga-company/0/0/is-carbon-keeping-you-up-at-night) rather than a positive pursuit of business sustainability value. The headlines have tended to focus on the negative impacts on society and the environment. However, positive signs in the market and growing efforts to explore mutual value creation may just transform the sustainability perspective.

As the business world begins to emerge from economic uncertainty, our sustainability consulting finds many organizations are eager to explore opportunity. In general, we find business leaders have a more [optimistic](http://blog.taigacompany.com/blog/taiga-company/0/0/what-will-be-your-defining-moment-in-sustainability) outlook and are interested in capitalizing on the lessons learned over the past few years. To our delight, this has shifted the sustainability conversation from a corporate side note to a strategic value discussion.

 

The [value](http://blog.taigacompany.com/blog/taiga-company/0/0/finding-business-value-in-sustainability) of business sustainability has traditionally been demonstrated when sustainability concepts have been directly applied to specific areas of concern: responding to a negative impact, incident, or growing risk. The ability to transcend lagging business sustainability measures to a pursued future value creates a different and innovative view of the world. It is this engagement of future business value that our sustainability consulting focuses much of its attention and resources to: 

 

• What new markets, products and service offerings can add value in a holistic way?

 

• What new materials and processes can be explored to reduce cost and impacts?

 

• What new sources of energy and efficiency practices can be applied to reduce consumption and business cost? [**Click here to continue reading**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/growing-momentum-for-a-new-sustainability-perspective).   
  


 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*



 *TAIG11618* 



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 

 

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