- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Grizzly Bear Featured in Endangered Species Awareness Campaign https://www.3blmedia.com/markdownify/node/1303921?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1303921?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1303921?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Grizzly Bear Featured in Endangered Species Awareness Campaign&body=ESG News from LG Electronics USA https://www.3blmedia.com/markdownify/node/1303921?absolute=1 "Share via email") [Environment](/CSR-News/environment-0) # Grizzly Bear Featured in Endangered Species Awareness Campaign ##### Program expands beyond Times Square, helps educate next generation of conservationists Nov 12, 2025 8:00 AM ET ![LG X Grizzly Bear: Endangered Species Series](/sites/default/files/2025-11/grizzly-bear-featured-endangered-species_LG-ELECTRONICS_111125.png) ▶ Video ![Grizzly Bear and cubs depicted on billboard](/sites/default/files/styles/carousel_2x/public/images/thumbnail-grizzly-bear-featured-endangered-species_LG-ELECTRONICS_111125.png) ![LG X Grizzly Bear: Endangered Species Series](/sites/default/files/styles/carousel_thumbnail_x2/public/2025-11/grizzly-bear-featured-endangered-species_LG-ELECTRONICS_111125.png?h=78726251) ![Grizzly Bear and cubs depicted on billboard](/sites/default/files/styles/carousel_thumbnail_x2/public/images/thumbnail-grizzly-bear-featured-endangered-species_LG-ELECTRONICS_111125.png?h=abce51c1) NEW YORK, November 12, 2025 /3BL/ - The Grizzly Bear is the eighth animal featured in Endangered Species Content Series produced by LG Electronics USA in partnership with the National Wildlife Federation (NWF). This awareness campaign, launched in 2024, celebrates the wonder of wildlife, underlines the importance of biodiversity and champions a better future for the planet, all which are at the heart of LG’s “Life’s Good” brand promise. "Grizzly bears are the guardians of the wild, the living pulse of a healthy ecosystem. As a keystone species, they do not just inhabit the landscape—they create it, balancing wildlife populations and scattering the seeds that become future forests,” said Collin O'Mara, President, and CEO of the National Wildlife Federation. “It is essential for all of us, especially our students, to connect with the wonder of wildlife. We must understand a profound truth: their survival is not separate from ours. Their well-being *is* our well-being, because when we save wildlife, we save ourselves." To inspire a greater connection to the natural world, NWF is inviting students and educators to [make a pledge](https://nwfcontest.org/) to learn about vulnerable, threatened and endangered species such as grizzly bears. The National Wildlife Federation’s [Eco-Schools U.S. program](https://www.nwf.org/Eco-Schools-US) engages students, teachers, and parents in over 6,000 schools in all 50 states – encouraging students to form an action team, design solution-based action projects and measure impact. Endangered species pledges received through Jan. 15, 2026 will be eligible for prize drawing (subject to the terms and conditions). The student grand prize is the LG 4K Ultra HS short-throw projector (model PU615U) and the educator grand prize is the LG 32-inch smart “Swing Monitor” (model 32U889SA). The ongoing collaboration with NWF marks another step in LG's commitment to create a "Better Life for All” and elevates awareness and support for youth lead initiatives, according to LG Electronics USA’s Director of Corporate Marketing Jeannie Lee. “Carrying forward the *Life’s Good* philosophy, we value our partnership with the National Wildlife Federation, which has a long history of conserving our wildlife and wild places,” she said. Grizzly bears are featured on LG’s 3D anamorphic billboard in Times Square starting in November. To learn more about these threatened species and how to help safeguard them, read NWF's [blog](https://blog.nwf.org/2025/11/lg-spotlights-the-majesty-of-the-grizzly-bear-in-times-square/) spotlighting the grizzly bear’s unique behavioral insights and the species’ ecological role. Students and nature enthusiasts can also test their knowledge through an interactive quiz designed to foster a deeper understanding of the species. Visit [www.lg.com/us/sustainability](https://www.lg.com/us/sustainability) to learn more about LG’s commitment to conservationism and environmental stewardship. \### *Contacts:* LG Electronics North America John I. Taylor +1 202 719 3490 LG Electronics USA Laura Barbieri +1 631 848 9818 [![LG Logo](/sites/default/files/2025-08/LGE_Logo_HeritageRed_Grey_RGB%20%281%29.png)](/profiles/lg-electronics-usa-inc) ### More from LG Electronics USA ###### [2026 ‘New American Home’ Integrates Advanced HVAC Solutions To Meet Ambitious Energy-Efficiency Goals](/news/2026-new-american-home-integrates-advanced-hvac-solutions-meet-ambitious-energy-efficiency) Mar 19, 2026 10:00 AM ET ###### [AI and IoT Innovations Are Transforming Accessibility Opportunities](/news/ai-and-iot-innovations-are-transforming-accessibility-opportunities) Mar 12, 2026 3:50 PM ET ###### [LG Recognized for High Sustainability Performance in Mindclick B2B Assessment Program](/news/lg-recognized-high-sustainability-performance-mindclick-b2b-assessment-program) Feb 19, 2026 10:50 AM ET ###### [‘Design for All’ Showcased at CES 2026](/news/design-all-showcased-ces-2026) Jan 8, 2026 2:30 PM ET ###### [Circularity Initiatives Advance LG’s ‘Better Life for All’ ESG Vision](/news/circularity-initiatives-advance-lgs-better-life-all-esg-vision) Jan 7, 2026 1:30 PM ET ###### [Supporting an Integrated Approach to Nature and Health](/news/supporting-integrated-approach-nature-and-health) Dec 2, 2025 9:45 AM ET ###### [Make This Black Friday Green With Energy Star LG Appliance and Entertainment Favorites](/news/make-black-friday-green-energy-star-lg-appliance-and-entertainment-favorites) Nov 25, 2025 3:50 PM ET ###### [Design for Everyone: How LG Is Making ‘A Better Life for All’](/news/design-everyone-how-lg-making-better-life-all) Nov 24, 2025 1:00 PM ET