- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Greyston Bakery Joins Groundbreaking Walmart-Funded Employment Program As It Announces Locations and Partners https://www.3blmedia.com/markdownify/node/399846?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/399846?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/399846?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Greyston Bakery Joins Groundbreaking Walmart-Funded Employment Program As It Announces Locations and Partners&body=ESG News from Responsible Business Initiative for Justice https://www.3blmedia.com/markdownify/node/399846?absolute=1 "Share via email") [Diversity & Inclusion](/CSR-News/diversity-inclusion) # Greyston Bakery Joins Groundbreaking Walmart-Funded Employment Program As It Announces Locations and Partners Oct 25, 2022 11:00 AM ET ![](/sites/default/files/videos/thumbnails/1060246/thumbnail-1060246_0000.png) ▶ Video ![](/sites/default/files/styles/carousel_2x/public/images/Delta-CBCF-4384.jpg "RBIJ's Ashley Furst presents Unlock Potential at Delta Air Lines CBCF Workshop (Heaven Brown/Imagine Photography)") ![unlock potential logo](/sites/default/files/styles/carousel_2x/public/images/Unlock_Potential_Logo_Blu_RGB_0.png) ![](/sites/default/files/styles/carousel_thumbnail_x2/public/videos/thumbnails/1060246/thumbnail-1060246_0000.png?h=7a6e80fd) ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/Delta-CBCF-4384.jpg?h=1c9b88c9 "RBIJ's Ashley Furst presents Unlock Potential at Delta Air Lines CBCF Workshop (Heaven Brown/Imagine Photography)") ![unlock potential logo](/sites/default/files/styles/carousel_thumbnail_x2/public/images/Unlock_Potential_Logo_Blu_RGB_0.png?h=d9831aef) NEW YORK, October 25, 2022 /3BL Media/ - Joseph Kenner, CEO of Greyston Bakery, will take the stage at 3BL Media’s Brands Taking Stands Summit today to announce Greyston’s participation in Unlock Potential (UP) – a Walmart-funded intentional hiring program that is designed to prevent incarceration by providing meaningful career opportunities for young people at the greatest risk of justice system involvement. Kenner states: "Unlock Potential will allow Greyston to showcase how we have been unlocking human potential these last 40 years through our Open Hiring® process at Greyston Bakery and our inclusive employment practices at Greyston Foundation. By creating job opportunities with real pathways for advancement we can ensure these young people get the life chances they deserve.” He will be joined by Dr. Marvin Carr, Director of the Walmart.org Center for Racial Equity, and Celia Ouellette, founder of the Responsible Business Initiative for Justice (RBIJ), the non-profit behind the program. They will announce the U.S. locations and the community-based organizations (CBOs) that employers will be partnered with, following the conclusion of the design phase of UP’s pilot program. Dr. Carr writes: “We are thrilled to move into the next phase of this exciting and unique initiative. We know that employment is critical in preventing people from falling into our justice system. By expanding the positive choices available to opportunity youth - who are at the greatest risk of incarceration, and overwhelmingly people of color – we can increase economic mobility, advance racial equity, prevent crime, and grow the next generation of corporate leaders.” The pilot program will be kicking off with the following employers planning to hire in the following locations: - Sam's Club in Dallas and Houston, TX - Greyston in Yonkers, NY - Ben & Jerry's in Atlanta, GA and Nashville, TN - American Family Insurance in Atlanta, GA - Delta Air Lines in Atlanta, GA - Goodwill Columbus and Nationwide Children's Hospital in Columbus, OH The efforts of the UP pilot program aim to break the cycle of incarceration by providing meaningful employment opportunities with wraparound support and is a collaborative partnership between national non-profit Persevere and RBIJ. Persevere founder Sean Hosman explains: “By building a holistic approach to workforce development through cross-sector partnerships between businesses and CBOs, and with the right supports, resources, and social capital, we can build a talent pipeline that replaces the prison pipeline and increase racially equitable employment opportunities for a group of young people who are statistically at greater risk of justice system involvement.” Partnering CBOs include Alliance for Community Assistance Ministries (Houston, TX), Girls Embracing Mothers (Dallas, TX), Monroe Harding (Nashville, TN), Neighborhood Christian Services (Memphis, TN), and Urban League of Atlanta (Atlanta, GA). Candidates will include 16-24-year-olds who have experienced one or more of the following: the juvenile justice system; an incarcerated parent; foster care; and sex or human trafficking. RBIJ have invited any businesses to reach out if they are interested in participating in this ground-breaking and equity-focused initiative. **For more information, please visit** [**www.Unlock-Potential.org**](http://www.unlock-potential.org/)**.** **Notes to editors** For further information, please contact Ben Cumming (Communications Director, Responsible Business Initiative for Justice): ben@rbij.org +44 7891551514 / +1 213 370 0222 \#UnlockPotential @RBI\_Justice [![Responsible Business Initiative for Justice logo](/sites/default/files/Clients/RBIJ_Logo_2019_blk_0.jpg)](/profiles/responsible-business-initiative-justice) ### More from Responsible Business Initiative for Justice ###### [RBIJ Publishes Roadmap To Drive Adoption of Second Chance Hiring](/news/rbij-publishes-roadmap-drive-adoption-second-chance-hiring) Apr 27, 2023 10:10 AM ET ###### [Six New Companies Join Workforce and Justice Alliance](/news/six-new-companies-join-workforce-and-justice-alliance) Jan 12, 2023 10:10 AM ET ###### [Businesses Form Workforce and Justice Alliance To Drive Reform ](/news/businesses-form-workforce-and-justice-alliance-drive-reform) Oct 27, 2022 11:00 AM ET ###### [RBIJ Launches Program to Deflect At-Risk Youth From Criminal Justice Involvement Through New 1st Chance Hiring Network - With Support From Walmart](/news/rbij-launches-program-deflect-risk-youth-criminal-justice-involvement-through-new-1st-chance) Mar 11, 2022 10:15 AM ET ###### [As Utah Takes Up Death Penalty Repeal Bill, 240+ Business Leaders Call for Abolition](/news/utah-takes-death-penalty-repeal-bill-240-business-leaders-call-abolition) Jan 18, 2022 11:00 AM ET ###### [150+ Business Leaders Speak Out Against the Death Penalty, Joining Branson Campaign as Abolition Gains Momentum ](/news/150-business-leaders-speak-out-against-death-penalty-joining-branson-campaign-abolition-gains) Oct 7, 2021 10:00 AM ET