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 [Environment](/categories/environment)

 # George Lakoff Part I: The Message

 


 

 Jun 19, 2013 12:50 PM ET

  Campaign:  [Sea Change Radio Sustainability Innovators](/news/campaign/sea-change-radio-sustainability-innovators)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/GeorgeLakoff_1786910700.jpg "George Lakoff")

 George Lakoff 

 

They say actions speak louder than words, but words are pretty important, too. This week and next on Sea Change Radio, we welcome [George Lakoff](http://georgelakoff.com/), the prolific author and longtime professor of cognitive linguistics from UC Berkeley. He discusses the significant concept of linguistic framing and how it relates to both progressives and conservatives. He also applies framing principles to environmental concerns and explores what benefit might be felt by re-framing the movement’s current messaging.



 

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