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 [Social Impact & Volunteering](/CSR-News/social-impact-volunteering)

 # General Mills Volunteer Raises More Than $18,000 To Help Neighbors in Need

 


 

 Sep 1, 2020 2:05 PM ET

  ![](/sites/default/files/styles/carousel_2x/public/images/Mike_Klaas_water_delivery.jpg) 

 

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     ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/Mike_Klaas_water_delivery.jpg)   ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/IMG_9546.JPEG)  

   

 

For nearly 125 days, Mike Klaas, region sales director at General Mills, has done something to put a smile on the face of someone in need. Since COVID-19 hit, Klaas has collected more than $18,000 via a GoFundMe fundraising page as part of his “Giving is Living” initiative to help fulfill basic needs for people living in Northwest Arkansas, where he lives and works. For his outstanding efforts, he was recently recognized with a General Mills Global Volunteer Award.

He told us, “The concept is simple: create a crowdfunded donation page, do good in the community, then share back via social media where the money is going. This way people can keep up with activities on a daily basis, learn about different local organizations, provide input on where the dollars go, etc…It’s truly a blessing to be part of this.”

**About General Mills**

General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.



 

 

 

 

 

 

 

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