Other Files Attached file *BofB\_ExecutiveSummary\_1pgFinal.pdf* with *pdf* extension available at *https://www.3blmedia.com/sites/default/files/other/BofB\_ExecutiveSummary\_1pgFinal.pdf* - link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Four Steps to Restore Trust in Business https://www.3blmedia.com/markdownify/node/45113?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/45113?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/45113?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Four Steps to Restore Trust in Business&body=ESG News from Chief Executives for Corporate Purpose (CECP) https://www.3blmedia.com/markdownify/node/45113?absolute=1 "Share via email") [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement) # Four Steps to Restore Trust in Business ##### Global CEOs agree on four things they can do to engage in the community and build the business Mar 24, 2014 5:30 PM ET Campaign: [2014 Board of Boards CEO Roundtable](/news/campaign/2014-board-boards-ceo-roundtable) February 24, 2014 CECP Board of Boards CEO Roundtable Featured speakers **Michael T. Duke**, Retired CEO, Wal-Mart Stores, Inc.; **Dominic Barton**, Worldwide Managing Director, McKinsey & Company; **Anthony F. Earley Jr.**, Chairman, CEO, and President, PG&E; **Richard Edelman**, President and CEO, Edelman; **Duncan Niederauer**, CEO, NYSE; **Gregory Page**, Executive Chairman, Cargill; **Anne Stausboll**, CEO, CalPERS; and 50 global CEO attendees discussed the theme, *Restoring Trust by being a Force for Good*. Attendees of the 2014 Board of Boards CEO Roundtable agreed on the steps that must be taken to eliminate the corporate trust gap. Four Steps to Restore Trust in Busines **1. Lead Publicly**: CEOs accepted the responsibility of engaging employees and other audiences through storytelling, but asked for support. **2. Empower Employees to be Your Biggest Champions**: CEOs spoke about the power of first engaging the group it knows best—employees—and then expanding to consumers and other stakeholders. **3. Expand Collaboration to Strengthen the Company**: CEOs underscored the importance of partnerships with companies, communities, and NGOs to pool solutions, resources, and expertise, and solve community challenges they cannot address alone. **4. Make the Business Case to Investors**: CEOs understood the benefits of a long-term mindset, but expressed that pressure for quarterly results dominated their time. Attendees agreed to devote more time during quarterly calls to addressing long-term performance. 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