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 # Fortune Magazine: Great Job! How Yum! Brands Uses Recognition to Build Teams and Get Results

 
 Aug 1, 2013 4:00 PM ET

  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/novak%20fortune.jpg) 

[**Fortune Magazine** ](http://money.cnn.com/magazines/fortune/)

Yum! Brands CEO David Novak utilizes the deep need for personal recognition to not only spark a fun working atmosphere, but inspire Yum! employees worldwide to maximize their potential and drive results.

**To read the full article from Geoff Colvin in Fortune Magazine, please click [here](http://money.cnn.com/2013/07/25/leadership/yum-david-novak.pr.fortune/index.html).**

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\* This story is from the August 12, 2013 print issue of Fortune.


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