Formalizing a CR Strategy Can Help Dial Up Peformance

Formalizing a CR Strategy Can Help Dial Up Peformance

Thursday, February 27, 2014 - 10:00am

CAMPAIGN: Clorox's CR Matters Blog


The following is an excerpt from a chapter Kathryn Caulfield wrote for "Driving Corporate Social Responsibility, CSR Leaders on Strategies for Increasing Profit and Sustainable Business." Kathryn is vice president of Global Corporate Communications & Corporate Responsibility for Clorox. In 2013, ExecRank named Kathryn a Top Communications Executive for 2012.

Corporate responsibility has been at the core of our company since its founding in 1913; it is part of our DNA and rests on a set of core values that guide us in everything we do. The trust that has come with that is a foundation on which we have grown our business for one hundred years. At the same time, we must continue to earn trust. This became clear to us with the acquisition of Burt’s Bees natural personal care and the launch of Green Works® naturally derived cleaners. These two actions significantly increased attention on Clorox, with a particular focus on our environmental sustainability performance and reputation, and drove home for us the link between corporate responsibility and reputation, highlighting a tremendous communication opportunity.

As a first step in responding to this situation ...

Read more at Clorox's CR Matters blog.