Football Fever Inspires Free “Just Play” Kickabouts

Football Fever Inspires Free “Just Play” Kickabouts

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Wednesday, July 2, 2014 - 6:10am

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In the U.K. to celebrate this summer’s tournament in Brazil, The FA (Football Association) and Mars Chocolate U.K. have teamed up to offer free Just Play kickabouts to fans up and down the country. The offer begun on 12 June, two days before England’s opening game against Italy and will run until the World Cup Final on 13 July. During this period The FA Mars Just Play organisers will put on over 1,400 kickabouts nationwide, catering for up to almost 20,000 participants. It’s a collaboration that The FA and Mars are doing together to make a lasting difference to adult football. Over the next four years, the aim is to offer one million Just Play opportunities, with more sessions in more places across the U.K. 

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