- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Firms Learn That As They Help Charities, They Also Help Their Brands https://www.3blmedia.com/markdownify/node/149721?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/149721?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/149721?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Firms Learn That As They Help Charities, They Also Help Their Brands&body=ESG News from Subaru of America https://www.3blmedia.com/markdownify/node/149721?absolute=1 "Share via email")
 
 

 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # Firms Learn That As They Help Charities, They Also Help Their Brands

 


 

 Feb 5, 2018 10:50 AM ET

  Campaign:  [Subaru Love Promise: Community](/news/campaign/subaru-love-promise-community)  ![](/sites/default/files/styles/carousel_2x/public/images/Sandy_Capell.jpg "Sandy Capell, the philanthropy and corporate responsibility manager for Subaru of America and its foundation, uses a software system to track employees who volunteer. (Photo Credit: Mark Makela for The New York Times)") Sandy Capell, the philanthropy and corporate responsibility manager for Subaru of America and its foundation, uses a software system to track employees who volunteer. (Photo Credit: Mark Makela for The New York Times) 

 

[As published on NYTimes.com](https://www.nytimes.com/2017/11/06/business/corporate-philanthropy.html)

Adopting a tiger in India, donating yoga classes to disadvantaged children in Los Angeles or building homes for residents of a struggling New Jersey city might seem unrelated.

But in corporate philanthropy, they are part of the same trend: a desire by companies to show customers and employees that they are not just interested in profits, but that they care about the state of the world. And saying so is not enough. So determined are they to show impact — the latest buzzword in philanthropy — that they are marshaling metrics to prove it.

So important are those metrics, in fact, the measuring has spawned an industry of its own.

Consider Subaru of America.

In the first nine months of this year, 512 employees have volunteered their time for 105 events for 46 different organizations.

[Visit NYTimes.com to read the full article.](https://www.nytimes.com/2017/11/06/business/corporate-philanthropy.html)



 

 

 

 

 

 

 

 [![Subaru logo](/sites/default/files/Clients/4c_Vertical.png)](/profiles/subaru-america-inc)

 



 

### More from Subaru of America

###### [Subaru and the Arbor Day Foundation Give Away 65,000 Trees Nationwide During Subaru Loves the Earth® Initiative](/news/subaru-and-arbor-day-foundation-give-away-65000-trees-nationwide-during-subaru-loves-earthr)

 Apr 1, 2026 9:55 AM ET

  



###### [Subaru and Gifts for Good Celebrate First-year Results of Customer Appreciation Gifting Program](/news/subaru-and-gifts-good-celebrate-first-year-results-customer-appreciation-gifting-program)

 Mar 10, 2026 9:02 AM ET

  



###### [Subaru and Operation Warm® Expand Support for Children in Urgent Need As Homelessness Rises](/news/subaru-and-operation-warmr-expand-support-children-urgent-need-homelessness-rises)

 Jan 12, 2026 9:05 AM ET

  



###### [The 2025 Subaru Share the Love® Event](/news/2025-subaru-share-love-event)

 Dec 29, 2025 8:05 AM ET

  



###### [ASPCA® Joins the Subaru Share the Love® Event as National Charity Partner for 18th Year](/news/aspcar-joins-subaru-share-love-event-national-charity-partner-18th-year)

 Dec 26, 2025 9:05 AM ET

  



###### [Snowbird Doubles Down on Electric: New Electric Vehicle Chargers Unveiled](/news/snowbird-doubles-down-electric-new-electric-vehicle-chargers-unveiled)

 Dec 22, 2025 8:05 AM ET

  



###### [The Subaru Share the Love® Event](/news/npf-subaru-share-the-love-event)

 Dec 19, 2025 10:00 AM ET

  



###### [The 2025 Subaru Share the Love® Event Is Back to Help Animals Like Drax!](/news/2025-subaru-share-lover-event-back-help-animals-drax)

 Dec 17, 2025 8:15 AM ET