Fifty and Fabulous - Mary Kay Continues to Experience Record-Breaking Growth During Golden Anniversary Year

Fifty and Fabulous - Mary Kay Continues to Experience Record-Breaking Growth During Golden Anniversary Year

Iconic Beauty Brand Hits Major Milestones as Annual Convention Delivers $49 Million Economic Impact
Monday, July 22, 2013 - 9:00am

CAMPAIGN: Mary Kay Celebrates 50 Years of Enriching Women's Lives

CONTENT: Press Release

DALLAS, July 22, 2013 /3BL Media/ – When Mary Kay Ash opened a 500-square-foot store front in Dallas, Texas with five beauty products displayed on a single metal shelf in 1963, her goal was to enrich women’s lives. With the support of her family and the help of nine Independent Beauty Consultants, “Beauty by Mary Kay” became the realization of her dream to provide women with an opportunity that offered personal growth and financial independence. Now, as Mary Kay Inc. celebrates its 50th anniversary, more than 200Mary Kay® products are sold in more 35 countries around the world by the Mary Kay independent sales force.

Today, as Mary Kay kicked off its annual convention in the United States at the Kay Bailey Hutchison Convention Center in Dallas, the iconic beauty brand announced that its independent sales force now consists of 3 million people around the world. The company reported a global independent sales force count of 2.5 million last year.

“Our 50th anniversary has been a record-setting year for our company,” said David Holl, President and Chief Executive Officer for Mary Kay Inc. “Women of all backgrounds and ages continue to turn to Mary Kay for the products they love and trust as well as the unparalleled opportunity.”

In the past year, 350,000 Mary Kay businesses were started by new independent sales force members around the world. In the U.S., 90,000 of those businesses were started in the first quarter of 2013, helping to contribute to the highest sales month in company history in March. Additionally, the months of April, May and June 2013 each set global company records in sales for their respective months.

“While the global economy continues to improve, women are still turning to Mary Kay to pursue their short- and long-term financial goals,” said Holl.

Mary Kay independent beauty consultants are also looking younger, and not just because of the skincare and color cosmetics they sell. Thirty-five percent of new Independent Beauty Consultants in the U.S. are from the Gen Y segment (18- 30 years old) while approximately half of the Mary Kay independent sales force in the U.S. is aged 35 or younger.

“Gen Y has a unique set of talents and career expectations that go beyond the 9 to 5 setting,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “These women are tech-savvy and digitally connected and appreciate the training, flexibility and community a Mary Kay business offers as they look to enrich their lives in meaningful ways.”

Mary Kay is hosting its annual convention in Dallas from July 21 through Aug. 7 where the success of the company’s independent sales force is celebrated. Seminar is focused on recognizing Mary Kay Independent Beauty Consultants for their achievements while also providing education, inspiration and motivation for the year ahead. This year’s Seminar theme, in honor of the company’s 50th anniversary, “One Woman Can™,” pays tribute to the enormous impact Mary Kay has had on the lives of women around the world.

Mary Kay’s first Seminar in 1964 was held in the company’s warehouse where 200 attendees dined on chicken cooked by Mary Kay Ash herself. This year, nearly 50,000 people will attend the event at the Kay Bailey Hutchison Convention Center in Dallas generating an economic impact of $49.4 million for the city according to the Dallas Convention and Visitors Bureau.

Mary Kay Milestones

  • 1963 – Beauty by Mary Kay Opens for business in Dallas
  • 1964 – Mary Kay holds first company convention known as Seminar
  • 1969 – Five Independent Sales Directors earn the use of a signature pink 1970 Cadillac Coupe de Ville
  • 1971 – Mary Kay’s first international subsidiary opens in Australia
  • 1973 – Mary Kay’s independent sales force grows to 20,000 during the company’s 10th anniversary
  • 1974 – Mary Kay moves Seminar to the Dallas Convention Center
  • 1989 – Mary Kay enacts a comprehensive corporate recycling program
  • 1991 – Worldwide wholesale sales reach $1 billion
  • 1996 – The Mary Kay Foundation is established to support research for cancers affecting 
    women and programs to fight against domestic violence
  • 2001 – Mary Kay Ash passes away on Thanksgiving Day
  • 2003 – Mary Kay celebrates its 40th anniversary and 1 million Independent Beauty Consultants
  • 2010 – Mary Kay’s global subsidiaries celebrate milestones of their own: 30 years in Argentina, 15 years in China, 10 years in Kazakhstan, Malaysia, Philippines and Slovakia, 5 years in Moldova and operations open in Armenia
  • 2013 – Mary Kay celebrates 50th anniversary with $3 billion in global wholesale sales and 3 million Independent Beauty Consultants


About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit

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