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 [Inclusion & Opportunity](/categories/inclusion-opportunity)

 # Female Gamers “Level Up” KFC Campaign in Saudi Arabia

 

##### KFC has unveiled a holistic campaign designed to break historical barriers in the gaming community by providing a platform for female gamers.

 

 

 Jul 26, 2024 10:00 AM ET

  Campaign:  [People: We Remove Barriers](/news/campaign/people-we-remove-barriers)  ![woman holding a game console](https://3blcdn.com/styles/carousel_2x/s3/2026-08/Original-Gamechangers_YumBrands_071024_1786517041.jpg "Image courtesy of Forbes")

 Image courtesy of Forbes 

 

[Originally published by Forbes](https://campaignme.com/female-gamers-level-up-kfc-campaign-in-saudi-arabia/)

by Anup Oommen

KFC has leveled up its “Play KFC” platform with a catchy campaign called “The Original Gamechangers” created by TBWA\\RAAD featuring female gamers Shahad Alabih (@shahadalabih), Meshael (@meshaelm), and Juju (@btrfly3) in collaboration with the Saudi Esports Federation (SEF).

Revolutionising the gaming scene in Saudi Arabia by highlighting and supporting female gamers, “The Original Gamechangers” campaign not only complements KFC’s dedication to inclusivity and diversity, but also displays their skills and potential on the global esports stage.

Continue reading [here](https://campaignme.com/female-gamers-level-up-kfc-campaign-in-saudi-arabia/).



 

 

 

 

 

 

 

 [![Yum! Brands, KFC, Taco Bell, and Habit Burger Grill logos](/sites/default/files/2026-09/Yum-Brands_logo_2026.png)](/profiles/yum-brands)

 

 

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