- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=FedEx Inspires Business Innovation Among Hong Kong https://www.3blmedia.com/markdownify/node/29249?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/29249?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/29249?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=FedEx Inspires Business Innovation Among Hong Kong &body=ESG News from FedEx https://www.3blmedia.com/markdownify/node/29249?absolute=1 "Share via email") [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement) # FedEx Inspires Business Innovation Among Hong Kong Jul 30, 2012 2:00 PM ET Campaign: [FedEx | Archives](/news/campaign/fedex-archives) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/image005.jpg) [Originally Published on CSR Digest](http://www.csrdigest.com/2012/07/fedex-inspires-business-innovation-among-hong-kong-students/) Six secondary school students in Hong Kong have devised winning strategies to capture a share of the entertainment services business in India as part of the local leg of the FedEx Express / Junior Achievement 2012 International Trade Challenge. They will represent Hong Kong at the regional competition which will be held in Hong Kong on August 27-29. These Hong Kong winners will compete with 24 other teams from Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam. The competition is designed to prepare students for the global marketplace by stimulating their creativity and instilling a spirit of entrepreneurship. The students, who worked in teams of two, included: - Cherry Cheuk Yee Ng and Solomon See Wai Wong from St. Paul’s Co-educational College; - Derek Cheuk Ka Tse, Cedric King Hei Leung from La Salle College and - Anthony King To Jim and Isaac Kai Shing Lam, also from La Salle College. The Hong Kong student teams submitted strategies to market a self-proposed or developed entertainment service to India, detailing marketing, promotion, pricing, inventory and product distribution plans. Winners were chosen for their understanding of the significance of market research, creativity, planning, and entrepreneurial skills in entering new markets. “FedEx is about giving people access to opportunities around the world,” said Anthony Leung, managing director, FedEx Express Hong Kong and Macau. “As more and more companies become global in their outlook, students need to think on a broader level and understand the needs of different countries. The FedEx / JA International Trade Challenge offers hands-on experience about how the business world operates so that our future leaders will be better prepared when they enter the global workforce and can invoke positive change.” Members of the judging panel included Dr. Edmund Lee, Executive Director, Hong Kong Design Centre, Dr. Fun Ting Chan, College Vice-Principal (Academic Affairs), HKU SPACE Community College, Ms. Jessica Jook, Executive Director, Crosby Asset Management (Hong Kong) Limited and Mr. Patrick Yeung, Executive Chairman, Asian Capital Holdings Limited. “The purpose of Junior Achievement is to inspire and to prepare our young people to succeed in a global economy, and the FedEx/JA International Trade Challenge is the perfect inspiring platform,” said Ms Vivian Lau, CEO of Junior Achievement Hong Kong. “Through this Challenge and with the support and guidance of business volunteers, our students have the opportunity to develop their creativity and to unleash their entrepreneurial potential. We are honored to be partnering with FedEx Express, a leader in global trade, to provide our young leaders with this cross-cultural exchange and invaluable learning opportunity. As part of the FedEx commitment to assist these budding entrepreneurs on the road to success, FedEx employees volunteered as mentors and workshop consultants in order to help students understand the concept of international trade and guide them in the development of their plans. Now in its sixth year in Asia Pacific, the FedEx/JA International Trade Challenge helps students learn about international trade and provides them with an opportunity to set up a mock business and develop a plan to export a product to an overseas market. 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