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 # Employees: Advocates of Your CSR Program?

 


 

 Jun 14, 2010 3:31 PM ET

 [Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/employees-advocates-of-your-csr-program)

Most business leaders would agree that an organization’s strength is, in large part, based on its internal resources and the practices utilized to cultivate talent. When it comes to building a sustainable [business](http://blog.taigacompany.com/blog/taiga-company/0/0/does-reputation-matter) reputation, employees are just as critical, and who better to communicate the message than the internal business stakeholders who live the day-to-day operations.

Our professional consulting finds that highly effective organizations are doing more than simply attracting and retaining top eco-talent. Through continuous communication and employee engagement, companies are equipping their internal stakeholders with the information to communicate their business sustainability actions.

 

In a recent article, [The Role Your Current Employees Play in Attracting New Talent](http://cebviews.com/2010/02/the-role-your-current-employees-play-in-attracting-new-talent/), PCS describes the critical role employees play in communicating corporate actions. When attracting new talent, 80% of candidates view current employees as a credible source of information.

 

So what are your employees saying about your organization? Are they equipped with information and engaged in your company’s business sustainability programs to passionately communicate the message you would like the world to hear? Leading ‘green’ talent organizations are responding and creating sustainability advocates by: [**click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/employees-advocates-of-your-csr-program).

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business"*

 

*TAIGA7393*

  
  
 



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 

 

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