Educational radio drama "Magic Touch" impacts lives of Ecuadorian youth

Educational radio drama "Magic Touch" impacts lives of Ecuadorian youth

Multimedia from this Release



PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.


Chapter X: The kettle is uncovered

Educational topic: Discrimination of gender and for a pregnancy in the school


Barbi is punished by her father once he discovers that she was spending time alone with a sorcerer-friend.  Felipe, her younger brother who blackmails her in return for his silence, does not receive any sanctions because -according to Barbi’s father – “sorcerers can do whatever they want.” The witches have to deal with many injustices, and even worse, there are young witches who are not married and pregnant. They are “easy” and accused of putting the prestige of where they study at risk. Under this premise, Mister Master NN attempts to expel Magdalena from the magic school. 







Wednesday, July 29, 2009 - 3:35pm

CAMPAIGN: "Magic Touch"

CONTENT: video