- link Copy URL
- [     Share on X ](https://twitter.com/intent/tweet?text=Ecocentricity Blog: Four Simple Letters https://www.3blmedia.com/markdownify/node/77637?absolute=1&via=3blnews "Share on X")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/77637?absolute=1 "Share on Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/77637?absolute=1 "Share on Facebook")
- [ email Share via email ](mailto:?subject=Ecocentricity Blog: Four Simple Letters&body=ESG News from Ray C. Anderson Foundation https://www.3blmedia.com/markdownify/node/77637?absolute=1 "Share via email")
 
 

 [Environment](/categories/environment)

 # Ecocentricity Blog: Four Simple Letters

 


 

 Dec 20, 2016 9:00 AM ET

  Campaign:  [Ecocentricity Blog](/news/campaign/ecocentricity-blog)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/EcocentricityOrangeHeader_1786917855_0.jpg)

 

[Ecocentricity Blog: Four Simple Letters](http://www.raycandersonfoundation.org/articles/four-simple-letters)

The L-Bomb. Four simple letters. The word can ruin a relationship if said too soon, and it can lead to blissful years of happiness when said at the perfect time. Children hear it whispered by their parents while drifting off to sleep. Musicians hear it screamed at them from adoring fans in the crowd. Oh, what a complex relationship we have with the word “love.”

I’m not sure how the societal rules around using the word developed. It makes perfect sense that we use it to indicate affection for other people. That part I get. But somehow it can also describe our relationship with cars, jeans, and weather conditions. I mean, isn’t that a little weird? The word can simultaneously be the solemn bedrock of human relationships and also the descriptor of a person’s feelings towards Ben & Jerry’s Chunky Monkey ice cream.

Interestingly though, there’s one arena where the word is strictly taboo – namely, the world of business.

**[Read more.](http://www.raycandersonfoundation.org/articles/four-simple-letters)**



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/Screen_Shot_2014-11-05_at_3.00.07_PM.png)](/profiles/ray-c-anderson-foundation)

 

 

### More from Ray C. Anderson Foundation

###### [The Ray Joins America’s Great Corridors of Commerce Initiative](/news/ray-joins-americas-great-corridors-commerce-initiative)

 Sep 29, 2026 9:40 AM ET

  



###### [Southwire, Georgia Power and The Ray Unveil Native Habitat Initiative Along Energy Rights-of-Way in Carrollton, Ga](/news/southwire-georgia-power-and-ray-unveil-native-habitat-initiative-along-energy-rights-way)

 Sep 25, 2026 9:40 AM ET

  



###### [New Toolkit Helps Georgia Communities Understand and Engage on Data Center Development](/news/new-toolkit-helps-georgia-communities-understand-and-engage-data-center-development)

 Sep 21, 2026 9:40 AM ET

  



###### [Natural Capital in Action: The Ray Expands Southeast Pollinator Habitat Network](/news/natural-capital-action-ray-expands-southeast-pollinator-habitat-network)

 Sep 17, 2026 9:40 AM ET

  



###### [Strong by Form Closes €5.8M To Make Wood as Strong as Steel and Concrete](/news/strong-form-closes-eu58m-make-wood-strong-steel-and-concrete)

 Sep 11, 2026 7:00 AM ET

  



###### [The Ray and Georgia Department of Transportation Expand Roadside Monarch Butterfly Habitats](/news/ray-and-georgia-department-transportation-expand-roadside-monarch-butterfly-habitats)

 Sep 9, 2026 9:40 AM ET

  



###### [The Built Environment Has a Nature Problem](/news/built-environment-has-nature-problem)

 Sep 8, 2026 9:40 AM ET

  



###### [The Ray Hosts a Webinar With the Connected Construction Data Alliance Transportation Pooled Fund](/news/ray-hosts-webinar-connected-construction-data-alliance-transportation-pooled-fund)

 Aug 26, 2026 9:40 AM ET