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 [Corporate Responsibility](/categories/corporate-responsibility)

 # Driving Organizational Alignment Around a New Growth Strategy

 

##### Keysight Technologies pivoted to a customer-centric strategy and cascaded change throughout the organization to increase transformation success.

 

 

 Oct 20, 2020 1:00 PM ET

  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/iStock-1018088060_w2u2ny_1786734056.jpeg)

 

[Originally published by HR People + Strategy](https://www.hrps.org/resources/people-strategy-journal/fall2020/Pages/feature-estrada.aspx)

*By Ingrid Estrada, Keysight Technologies*

As Keysight became an independent public company, CEO Ron Nersesian set a bold vision to transform Keysight for growth and make it the world’s leading test and measurement company. To execute that vision, the company launched a big shift to move from a hardware-centric products company to a software-centric solutions company, building on the strength of customer relationships and decades of expertise delivering best-in-class measurement technology. This shift involved fundamental changes to the company’s operating practices and go-to-market strategy to heighten the focus on end markets and expand contributions to customers through more software solutions and services. At the same time, we also shifted our culture to enable the company’s long-term success

[Continue reading](http://www.hrps.org/resources/people-strategy-journal/fall2020/Pages/feature-estrada.aspx)



 

 

 

 

 

 

 

 [![Keysight logo](/sites/default/files/2026-06/Keysight_logo_2026.png)](/profiles/keysight-technologies)

 

 

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