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 # Do You Get What You Want or What You Don’t Want?

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Oct 20, 2010 12:27 PM ET

  

[Taiga Company Blog](http://3bl.me/5bn8rm)

Have you ever heard the saying: you get what you focus your attention on? With strong indications we are on a road to recovery, are you focusing on the past or the future? The answer to this question could determine whether you have a bright business sustainability future or are doomed to repeat the past.

As we rebuild our personal lives and businesses, distinctions between past and future actions need to be made. The present and future business environment indicates a potentially unlimited opportunity for prosperity and growth. So again, where are you focusing your attention, energy, and resources right now?

 

Differentiating between reactionary decisions and implementing [informed](http://blog.taigacompany.com/blog/taiga-company/0/0/8-questions-for-your-current-business-model) business sustainability strategies can be a fine line, especially in tough times. In our professional consulting, we often qualify decisions in terms of future business sustainability and growth. 

 

In fact, we find business sustainability leaders are looking [beyond](http://blog.taigacompany.com/blog/taiga-company/0/0/green-services-or-green-company) basic ‘green’ concepts and the challenges of the current economy. They are targeting both the present and future [value](http://blog.taigacompany.com/blog/taiga-company/0/0/finding-business-value-in-sustainability) of integrating business sustainability into their internal business process, supply chain, and customer base. Some of the notable positive actions include: [**click here to continue reading**](http://3bl.me/5bn8rm).

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*



 TAIGA9841



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 



 

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