- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=Disney's 'Muppets Most Wanted' Hitch a Ride with Toyota for a Super Bowl First https://www.3blmedia.com/markdownify/node/43608?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/43608?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/43608?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=Disney's 'Muppets Most Wanted' Hitch a Ride with Toyota for a Super Bowl First&body=ESG News from Toyota https://www.3blmedia.com/markdownify/node/43608?absolute=1 "Share via email") [AI & Technology](/categories/ai-technology) # Disney's 'Muppets Most Wanted' Hitch a Ride with Toyota for a Super Bowl First ##### 2014 Highlander Commercials to Air on Fox Sports Deportes During the First-Ever Spanish Language Super Bowl Broadcast Jan 30, 2014 4:00 PM ET TORRANCE, Calif., January 30, 2014 /3BL Media/ – The Muppets gang and Toyota will take a ride into history this year, connecting with Latinos across the country for the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014. The team will appear in two 30-second television commercials for the all-new 2014 Toyota Highlander that will debut on Fox Sports Deportes during the historic first Spanish-language broadcast of the Super Bowl on Sunday, February 2. In each of the spots, dancing, singing and fun-loving Muppets show that with room for up to eight human passengers, or over a dozen Muppets, the Toyota Highlander has plenty of room for everything—everything except boring. “Toyota is thrilled to take part in a defining moment in U.S. sports history,” said Jack Hollis, Vice President of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “Connecting with Hispanic consumers has been a longstanding priority for Toyota. Engaging them in-language, in-culture and with such iconic characters on such a grand stage is very exciting.” Both commercials will debut and air twice during the second quarter of the game. In addition to the television spots, Toyota will publish real-time Spanish-language content featuring the Muppets during the big game through Toyota's Latino-specific Vine, Twitter and Facebook properties. Hispanic influencers will also be part of the mix through their own channels to add an additional layer of real-time conversation. \### **About Toyota** Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our **Toyota**, **Lexus and Scion** brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM) For more information about Toyota, visit [www.toyotanewsroom.com](http://www.toyotanewsroom.com/). **About “Muppets Most Wanted”** Disney’s “Muppets Most Wanted” takes the entire Muppets gang on a global tour, selling out grand theaters in some of Europe’s most exciting destinations, including Berlin, Madrid, Dublin and London. But mayhem follows the Muppets overseas, as they find themselves unwittingly entangled in an international crime caper headed by Constantine—the World’s Number One Criminal and a dead ringer for Kermit the Frog—and his dastardly sidekick Dominic, aka Number Two, portrayed by Ricky Gervais. The film stars Tina Fey as Nadya, a feisty prison guard, and Ty Burrell as Interpol agent Jean Pierre Napoleon. Disney’s “Muppets Most Wanted” is directed by James Bobin and produced by David Hoberman and Todd Lieberman. Bobin wrote the screenplay with Nicholas Stoller, who is also executive producer with John G. Scotti. Featuring music from Academy Award®-winning songwriter Bret McKenzie, “Muppets Most Wanted” hits the big screen March 21, 2014. For more information, visit Disney.com/Muppets, like us on Facebook: Facebook.com/Muppets, and follow us on Twitter: Twitter.com/TheMuppets. **Media Contacts** **Toyota Motor Sales, USA, Inc.** Sona Iliffe-Moon [Sona\_iliffe-moon@toyota.com](mailto:Sona_iliffe-moon@toyota.com) (310) 468-6721 Jaymie Robinson [Jaymie\_robinson@toyota.com](mailto:Jaymie_robinson@toyota.com) (310) 468-1421 **Walt Disney Studios Global Publicity** Michelle Rasic Derek Del Rossi [![](/sites/default/files/Clients/totyotalogo.png)](/profiles/toyota) ### More from Toyota ###### [Elbow Grease: TMMWV Team Members Volunteer to Help Flood Victims Dig Out](/news/elbow-grease-tmmwv-team-members-volunteer-help-flood-victims-dig-out) Aug 10, 2016 9:00 AM ET ###### [WWF and Toyota Form Global Partnership, Join Forces on Living Asian Forest Project and Climate Change](/news/wwf-and-toyota-form-global-partnership-join-forces-living-asian-forest-project-and-climate) Aug 4, 2016 9:00 AM ET ###### [Toyota Financial Services Offers Payment Relief to Customers Affected by West Virginia Natural Disasters](/news/toyota-financial-services-offers-payment-relief-customers-affected-west-virginia-natural) Jul 13, 2016 9:00 AM ET ###### [Toyota Serves as a National Host Sponsor of the Largest Annual Wheelchair Multi-Sport Event in the World](/news/toyota-serves-national-host-sponsor-largest-annual-wheelchair-multi-sport-event-world) Jul 6, 2016 9:00 AM ET ###### [Toyota | Power Play ](/news/toyota-power-play) Jun 14, 2016 12:00 PM ET ###### [Toyota | Driving to Make a Difference](/news/toyota-driving-make-difference) Jun 10, 2016 9:00 AM ET ###### [Duck, Duck, GOOSE! | Toyota Tagged to Receive Keystone Leadership in Environment Award](/news/duck-duck-goose-toyota-tagged-receive-keystone-leadership-environment-award) Jun 8, 2016 5:00 PM ET ###### [Toyota Presents Community Stars](/news/toyota-presents-community-stars) Jun 8, 2016 9:00 AM ET