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 [Philanthropy](/categories/philanthropy)

 # A Discussion on Measuring Impact

 


 

 May 8, 2014 11:45 AM ET

  Campaign: When it comes to working with funders and corporate partners, nonprofits serve two masters: (1) the programmatic imperatives and (2) what the funder wants or is trying to accomplish. For nonprofits, which is the master best served? And is there a model to fund the review of nonprofit programs to get the impact measures that both nonprofits and companies seek?

In this video clip, Emily Simone, Director of Community Relations for Lockheed Martin, Tom Watson, President and Founder of CauseWired, and Perla Ni, CEO of GreatNonprofits.org draw from their own experiences and businesses to answer a question from the audience at America's Charities' April 24th Giving Under The Influence Symposium in Washington, D.C. The discussion was geared to an audience of corporate social responsibility and nonprofit leaders attending the event.

**For a copy of Snapshot 2014, visit: <https://www.charities.org/snapshot-2014>**



 

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 [  ![](https://3blcdn.com/styles/carousel_thumbnail_x2/s3/videos/thumbnails/126998/thumbnail-126998_0006.png?h=f7893537)  ](/sites/default/files/videos/Measuring_Impact.mp4) 

 

 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/logo_AmericaCharities_vertical_RGB.jpg)](/profiles/americas-charities)

 

 

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