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 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # Discover Your Touch Points with Your Internal Stakeholders

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Dec 23, 2010 11:33 AM ET

  

[Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…](http://blog.taigacompany.com/blog/sustainability-business-life-environment/0/0/discover-your-touch-points-with-your-internal-stakeholders)

In today’s business sustainability climate, it almost goes without saying that companies need to continuously assess and reassess the needs of their internal and external stakeholders. These interactions allow businesses to address and respond to the shifting forces of a constantly changing business environment. While it may sound easy, the key link and often stumbling point for most business cultures is this ‘continuous’ process of [engagement](http://blog.taigacompany.com/blog/taiga-company/0/0/sustainability-is-enabling-business-stakeholders).

Many of the businesses we speak with in our professional consulting approach sustainable development with traditional structured implementation processes. Reasoned as a more familiar approach, there are actually alternative methods that can more effectively engage stakeholders in the process. The best in class business sustainability cultures recognize that the drivers of the past are not the motivating factors of today. 

 

According to a recent UK [study](http://uk.mercer.com/articles/1397760), employers and employees are reaching a maximum disconnect. While pay will always be a point of debate, employers are becoming further disconnected from their internal stakeholders.

 

• Levels of commitment to the organization show to be down 17 percentage from 2006.

 

• Employers continue to underrate the importance of job security and work-life balance.

 

• Key management issues include: leadership quality, performance management and talent management

 

Our professional consulting has observed that leading companies are stepping outside of traditional structures to add a dynamic framework to their business culture. [**Click here to continue reading**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/0/0/discover-your-touch-points-with-your-internal-stakeholders).

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*



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