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 # Diageo Gets Shockingly Real with VR

 


 

 Dec 12, 2016 10:05 AM ET

  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/Diageo-Decisions-5_1786917855.png)

 

[Cone Communications Insights](http://www.conecomm.com/insights)

Virtual reality (VR) has been all the rage this year – especially when it comes to making causes real for consumers – and [many organizations](http://www.conecomm.com/insights-blog/virtual-reality-changing-cause-marketing), like TOMS, Charity:Water and the National Autism Society are jumping on the bandwagon. The latest example highlights just how real VR can get – putting consumers in the passenger's seat of an alcohol-related crash, creating a 360° experience of how an individual's decisions can impact so many others.

Humans make more than [30,000 decisions](https://www.drinkiq.com/en-us/featured-content/360-video-vr-drunk-driving-experience/) every single day but can brands influence individuals to make the right ones? Now, beer, wine and spirits company, Diageo, is attempting to do just that through a new VR experience called, "[Decisions](https://www.youtube.com/watch?v=jIuwTvtDdVg)." The VR video takes consumers along the paths of three separate stories that converge in one heart-stopping tragedy – highlighting how one decision can result in a fatal drunk driving crash. The technology puts consumers in the passenger's seat of the car, "[reinforcing](https://www.drinkiq.com/en-us/featured-content/360-video-vr-drunk-driving-experience/) a bystander's power in preventing tragedy." The goal of "Decisions" is to create a jarring experience that will "help inform responsible decision-making" and "enlist advocacy."

Click [here](http://www.conecomm.com/insights-blog/2016/12/9/diageo-gets-shockingly-real-with-vr) to read more.



 

 

 

 

 

 

 

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