- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=Detroit Basketball Player Andre Drummond Joined JetBlue in Detroit for its ‘Soar With Reading’ Initiative https://www.3blmedia.com/markdownify/node/74088?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/74088?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/74088?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=Detroit Basketball Player Andre Drummond Joined JetBlue in Detroit for its ‘Soar With Reading’ Initiative&body=ESG News from JetBlue Airways https://www.3blmedia.com/markdownify/node/74088?absolute=1 "Share via email") [Education & Workforce Development](/categories/education-workforce-development) # Detroit Basketball Player Andre Drummond Joined JetBlue in Detroit for its ‘Soar With Reading’ Initiative Aug 29, 2016 3:00 PM ET Campaign: [JetBlue’s Corporate Social Responsibility Platform](/news/campaign/jetblues-corporate-social-responsibility-platform) ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/AD1_1786917855.jpg "Basketball superstar Andre Drummond surprised some of his smallest fans with free books at a JetBlue Soar with Reading event") Basketball superstar Andre Drummond surprised some of his smallest fans with free books at a JetBlue Soar with Reading event Last year, JetBlue launched an online #BookBattle competition as part of its award-winning Soar with Reading program. The airline asked crewmembers and the public which community -- Detroit, Fort Lauderdale, Houston, Los Angeles or New York City -- should get 100,000 new children's books from JetBlue in 2016. Nearly 1.3 million online votes were cast and Detroit triumphed with 48 percent of the vote. Last week, at a Soar with Reading event in Detroit, basketball superstar Andre Drummon surprised some of his smallest fans with free books and treated them to a story. Andre commended JetBlue for providing age-appropriate reading material for children in underserved communities. This summer JetBlue is dispensing free books via five vendign machines in Detroit. So fare more than 45,000 books have been provided to kids around Detroit, and there's still plenty of time left to help JetBlue pick which of four JetBlue cities --Boston, Fort Lauderdale, Long Beach or New York -- should win books in 2017. DON'T FORGET TO CAST YOUR VOTE ONLINE AT [WWW.SOARWITHREADING.COM](http://www.SOARWITHREADING.COM) BY AUGUST 31! ### Additional Media #### Images [ ![](https://3blcdn.com/styles/carousel_thumbnail_x2/s3/images/ad2.jpg?h=1656f6d3) Andre Drummond joined JetBlue at the Matrix Center in Detroit to encourage kids to read ](https://3blcdn.com/images/ad2.jpg "Andre Drummond joined JetBlue at the Matrix Center in Detroit to encourage kids to read") [ ![](https://3blcdn.com/styles/carousel_thumbnail_x2/s3/images/Ad3.jpg?h=3cc0d8c8) Andre Drummond joined JetBlue crewmembers for a book reading with Detroit students ](https://3blcdn.com/images/Ad3.jpg "Andre Drummond joined JetBlue crewmembers for a book reading with Detroit students") [ ![](https://3blcdn.com/styles/carousel_thumbnail_x2/s3/images/ad4.jpg?h=9a4c28d0) Detroit students received free books courtesy of JetBlue's Spar with Reading initiative ](https://3blcdn.com/images/ad4.jpg "Detroit students received free books courtesy of JetBlue's Spar with Reading initiative ") [![](/sites/default/files/Clients/PRN-JETBLUE.jpg)](/profiles/jetblue-airways) ### More from JetBlue Airways ###### [Sustainable Aviation Buyers Alliance Announces Aviation Decarbonization First, With Collective Purchase of Sustainable Aviation Fuel Certificates ](/news/sustainable-aviation-buyers-alliance-announces-aviation-decarbonization-first-collective) Apr 4, 2023 4:40 PM ET ###### [JetBlue Brings “Fly Like a Girl” Event to Fort Lauderdale as Part of Commitment to South Florida](/news/jetblue-brings-fly-girl-event-fort-lauderdale-part-commitment-south-florida) Apr 3, 2023 12:20 PM ET ###### [JetBlue and Shell Aviation Announce Agreement Bringing New Supply of SAF to LAX](/news/jetblue-and-shell-aviation-announce-agreement-bringing-new-supply-saf-lax) Mar 14, 2023 3:45 PM ET ###### [JetBlue Partners With CHOOOSE, Giving Customers the Tools To Help Scale the Sustainability of Air Travel](/news/jetblue-partners-chooose-giving-customers-tools-help-scale-sustainability-air-travel) Feb 28, 2023 12:15 PM ET ###### [JetBlue Announces Science-Based Emissions Reduction Target and Strategy To Achieve Net Zero by 2040](/news/jetblue-announces-science-based-emissions-reduction-target-and-strategy-achieve-net-zero-2040) Dec 6, 2022 1:00 PM ET ###### [JetBlue and Fidelis New Energy Sign Agreement for 92 Million Gallons of Sustainable Aviation Fuel](/news/jetblue-and-fidelis-new-energy-sign-agreement-92-million-gallons-sustainable-aviation-fuel) Dec 2, 2022 12:05 PM ET ###### [Ava DuVernay's Array Releasing Partners With JetBlue for Exclusive In-Flight Pop-Up Channel Featuring 12 Independent Feature Films From Artists of Color and Women Directors](/news/ava-duvernays-array-releasing-partners-jetblue-exclusive-flight-pop-channel-featuring-12) Dec 1, 2022 11:00 AM ET ###### [In Celebration of JetBlue For Good Month and Giving Tuesday, JetBlue Donates 2 Million TrueBlue Points to Charitable Organizations](/news/celebration-jetblue-good-month-and-giving-tuesday-jetblue-donates-2-million-trueblue-points) Nov 29, 2022 9:35 AM ET