- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=Deckers Brands and UGG Partner With the Savory Institute and Land to Market on Regenerative Farming https://www.3blmedia.com/markdownify/node/376006?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/376006?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/376006?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=Deckers Brands and UGG Partner With the Savory Institute and Land to Market on Regenerative Farming &body=News from Deckers Brands https://www.3blmedia.com/markdownify/node/376006?absolute=1 "Share via email") [Environment](/categories/environment) # Deckers Brands and UGG Partner With the Savory Institute and Land to Market on Regenerative Farming Apr 29, 2022 1:00 PM ET ![farm house in field with Deckers logo](https://3blcdn.com/styles/carousel_2x/s3/2026-08/Savory_thumbnail_1786645506.png) [From Farm to Foot: Deckers and Regenerative Farming](https://www.deckers.com/responsibility) In celebration of Earth Month, Deckers Brands is proud to spotlight the UGG brand’s partnership with the Savory Institute and Land to Market. UGG, through its grant, has converted over 200,000 acres of land across 40 farms, with a goal of 1 million acres by 2025. The grant helps to fund holistic solutions and world-class implementation to promote soil health and biodiversity, with a goal of transitioning the Australian sheepskin industry to regenerative. Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems. Holistic land management helps to address some of the biggest challenges facing humanity like climate change, water security, food security and poverty. It focuses on topsoil regeneration, increasing biodiversity and improving the water cycle, enhancing ecosystem services, and supporting bio-sequestration. Through Savory’s Land to Market program, which is the world’s first outcomes-based verified regenerative sourcing solution, brands can work with Savory to convert grasslands, which make up 40% of the earth’s land surface. Deckers strives to maximize the amount of preferred materials in its products, which include recycled, renewable, regenerated, and natural materials. Deckers’ partnership with Savory allows them to invest in the land that will provide materials for future product. We are thrilled that UGG will be launching its first Land to Market verified regenerative boot in Fall 22, which features materials harvested from land that has been holistically managed and verified as regenerative. The marketing communication of the boot will feature a Land to Market verification seal, which is an assurance allowing consumers to identify that the product came from land that is scientifically verified as healing or regenerating. [Watch this 3-minute video to learn more about Deckers’ and UGG’s work with Savory Institute and Land to Market.](https://www.deckers.com/responsibility) [![](/sites/default/files/Clients/Deckers-Brands-Logo_0.png)](/profiles/deckers-brands) ### More from Deckers Brands ###### [Deckers Brands Logs Over 6,000 Volunteer Hours for Its February 2023 Art of Kindness Event](/news/deckers-brands-logs-over-6000-volunteer-hours-its-february-2023-art-kindness-event) Mar 10, 2023 10:30 AM ET ###### [Deckers Brands Gifts Van and $80,000 to United Boys and Girls Clubs of Santa Barbara County ](/news/deckers-brands-gifts-van-and-80000-united-boys-and-girls-clubs-santa-barbara-county) Nov 22, 2022 12:00 PM ET ###### [Deckers Brands Recognized on Investor's Business Daily's List of 100 Best ESG Companies for 2022](/news/deckers-brands-recognized-investors-business-dailys-list-100-best-esg-companies-2022) Nov 15, 2022 2:30 PM ET ###### [Deckers Releases Its FY22 Creating Change Report ](/news/deckers-releases-its-fy22-creating-change-report) Nov 4, 2022 10:40 AM ET ###### [Deckers Brands Joins NFW's Circular Footwear Collective ](/news/deckers-brands-joins-nfws-circular-footwear-collective) Oct 3, 2022 11:45 AM ET ###### [ Deckers Brands Logs Over 5,000 Volunteer Hours for Its August 2022 Art of Kindness Event ](/news/deckers-brands-logs-over-5000-volunteer-hours-its-august-2022-art-kindness-event) Sep 13, 2022 1:15 PM ET ###### [Deckers Brands Partners With Magoo’s Shoes To Outfit Children From the United Boys & Girls Club of Santa Barbara County](/news/deckers-brands-partners-magoos-shoes-outfit-children-united-boys-girls-club-santa-barbara) Aug 8, 2022 11:15 AM ET ###### [Deckers Brands Announces Recipients of Annual $500,000 DEI Donation and Celebrates Progress Towards Its DEI Goals](/news/deckers-brands-announces-recipients-annual-500000-dei-donation-and-celebrates-progress-towards) Jun 16, 2022 3:00 PM ET