CVS Caremark + VSA Team Up for "All Kids Can Create" Arts Campaign; Falken Industries Launches New Eco-packaging in Germany - CSR Minute for February 10, 2012.

CVS Caremark + VSA Team Up for "All Kids Can Create" Arts Campaign; Falken Industries Launches New Eco-packaging in Germany - CSR Minute for February 10, 2012.

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Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Friday, February 10, 2012 - 9:50am

NEWSROOM: 3BL Media

CAMPAIGN: The CSR Minute

CONTENT: Press Release

CVS Caremark and VSA, the international organization for arts and disability, have teamed up for the 5th annual Caremark “All Kids Can CREATE” campaign. This year’s theme, “What Inspires Me,” encourages children with and without disabilities, ages 5 through 15, to express their inspirations through original art. Artwork submitted before April 8th will be featured in an online gallery and considered for display in the “What Inspires Me” exhibition at the Dr. Martin Luther King Memorial in Washington, D.C. The “Call for Art” is part of VSA and CVS Caremark’s “All Kids Can CREATE” campaign to showcase the positive impact that the arts can have on children.

Falken Industries has changed the packaging for its car care products sold in Germany to a proprietary plastic called Eco Pledge Certified, made from earth-friendly components. The switch will improve the products’ carbon footprint by 32 percent and use 23 percent less fossil resources compared to the previous packaging. Falken is the first company in its industry to use environmentally friendly packaging for car care products in Europe. Falken is also working to achieve the International Sustainability and Carbon Certification for the new packaging.