Curious George and the Man with the Yellow Hat are Stars at the Boston Book Festival

Curious George and the Man with the Yellow Hat are Stars at the Boston Book Festival

Event showcases acclaimed HMH authors and beloved children's characters

Multimedia from this Release

Curious George and the Man with the Yellow Hat featured in the Boston Globe

Relaxing with a good book at the HMH fesitval booth

The Man with the Yellow Hat reads to young festival attendees

Thursday, October 24, 2013 - 12:15pm

CAMPAIGN: Community Investment

CONTENT: Article

Curious George and the Man with the Yellow Hat, featured in Monday's Boston Globe, were top celebrities last weekend at the Boston Book Festival, the city’s largest and most prestigious event of its kind. As a festival sponsor and exhibitor, Houghton Mifflin Harcourt showcased its best-in-class products and acclaimed authors to nearly 30,000 visitors.

At the HMH booth on Copley Plaza, the beloved children's characters entertained and posed for photos with crowds of children and families. The booth also offered festive treats, app demos and giveaways, and a reading nook filled with HMH children’s and adult books. The Man with the Yellow Hat captivated young attendees with a lively reading of Curious George Goes to the Zoo.

Twelve HMH authors including Monica Wood, Glenn Stout, and Megan Marshall served on festival panels discussing everything from sports writing to historic women to graphic nonfiction for young adults. Additionally, a panel was inspired by HMH’s recently published anthology, Our Boston: Writers Celebrate the City They Love, of which $5 per sale will be donated to the One Fund to benefit Boston Marathon bombing victims. HMH Trade and Reference President Gary Gentel introduced the event to nearly 600 attendees.

The Boston Book Festival is an annual, free event for all ages that features keynotes, panels and seminars by world-renowned authors and presenters around the city.

CATEGORY: Education