CSR Minute: MGive App Coordinates Mobile Donations; Xcel Makes 10,000th Home Energy Efficiency Visit

CSR Minute: MGive App Coordinates Mobile Donations; Xcel Makes 10,000th Home Energy Efficiency Visit

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Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Tuesday, November 8, 2011 - 9:45am

NEWSROOM: 3BL Media

CAMPAIGN: The CSR Minute

CONTENT: Press Release

mGive, a mobile applications service, has published seven steps to creative holiday giving campaigns that can ensure 100 percent passthrough of all nonprofit donations. Mgive coordinates mobile tools such as the Facebook App, Flash Donation widget, and QR Code creator to make mobile giving more efficient. Noting a 97 percent open rate of text messages, mGive’s tips for effective SMS donations include enlisting corporate partners, promoting non-monetary messages, and integrating call-to-action.  

Xcel Energy has announced its 10,000th Home Energy Squad visit in Minnesota. In a visit, two Excel energy experts work with a homeowner to choose energy-efficient improvements, which are then made on the spot. Since 2010, the program has saved enough energy through improvements to provide 1,300 homes with electricity and gas for a year.