CSR Minute: Coca-Cola's Cause Marketing for Boys & Girls Clubs; Boston College's Guide to CSR Reports

CSR Minute: Coca-Cola's Cause Marketing for Boys & Girls Clubs; Boston College's Guide to CSR Reports

Multimedia from this Release


theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

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Monday, February 1, 2010 - 12:05pm


CONTENT: Press Release

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, February 1st:


Coke is using a cause marketing campaign on Facebook to preview its Super Bowl ads. Each time a Facebook user passes a “virtual Coke” to a friend, a $1 dollar donation by Coke to the Boys & Girls Clubs of America is made. As a reward, users get a 20-second sneak peek of the brand’s Super Bowl ads. Coke plans to give up to $500 million to the charity. Coke also plans to use two animated billboards during the Super Bowl to highlight a Web site, LivePositively.com, to promote donations to the Boys & Girls Clubs and to support the Red Cross’s work in Haiti. Boys & Girls Clubs provide safe places and programs for children to learn and grow. 
The Institute for Responsible Investment at Boston College’s Center for Corporate Citizenship has published a guide to understanding CSR reports. “How to Read a Corporate Social Responsibility Report: A User’s Guide” is intended to help those reading CSR reporting for the first time, as well as those who want to deepen their understanding. IRI’s “User’s Guide” provides a concise set of standards for judging the value and quality of CSR reports, and also includes a list of the ten best practices for writing a good CSR report.

For more information on these and other stories, go to thecsrminute.com.

For more information on today's sponsor, go to Jaffe Management.