- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference https://www.3blmedia.com/markdownify/node/119561?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/119561?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/119561?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference&body=ESG News from Porter Novelli https://www.3blmedia.com/markdownify/node/119561?absolute=1 "Share via email") [Media & Communications](/CSR-News/media-communications) # CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference ##### DaSilva will join the stage with Khobi Brooklyn of Converse to share insights on connecting with Gen Z through causes Oct 16, 2017 6:50 PM ET Campaign: [2017 Cone Gen Z CSR Study: How to Speak Z](/news/campaign/2017-cone-gen-z-csr-study-how-speak-z) [Cone Communications Insights](http://www.conecomm.com/insights) BOSTON, October 16, 2017 /3BL Media/ – Alison DaSilva, executive vice president at [Cone Communications](http://www.conecomm.com/) will join marketing experts as a speaker at the [Share.Like.Buy](http://www.sharelikebuy.com/) conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in a unique setting at the National Geographic headquarters in Washington, D.C. At the conference, DaSilva will participate in a one-on-one conversation with Khobi Brooklyn, vice president of Global Communications at Converse in a session entitled, “Conversing with Pride.” The session, taking place on October 19 at 1:45 p.m., will include highlights from Cone’s newest research exploring the attitudes and expectations of Gen Z and CSR, as well as an inside look at how Converse engages Gen Z in an authentic way, specifically through its 2017 Pride collection and nonprofit partnerships. As the leader of Cone’s dedicated CSR practice, DaSilva is responsible for keeping Cone’s clients on the leading edge within the rapidly evolving space, creating breakthrough campaigns that deliver a business, brand and societal return. For the last 19 years, she has also been responsible for Cone’s groundbreaking benchmark research, exploring the attitudes and behaviors of global consumers, employees and executives toward corporate involvement with social issues and responsible business practices including the recent [2017 Cone Gen Z CSR Study: How to Speak Z](http://www.conecomm.com/research-blog/2017-genz-csr-study). Since 2011, Share.Like.Buy. has been an essential American youth trends marketing conference bringing the most recent and relevant youth trends research, case studies and speakers to marketers from the world's leading agencies and brands. This year’s event includes speakers from DoSomething.org, Viacom, Zipcar, Marriott International and closing keynote, Maria Menounos. *About Cone Communications Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group. *About Omnicom Public Relations Group Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.** *\###* [![](/sites/default/files/Clients/Porter_Novelli_logo.png)](/profiles/porter-novelli) ### More from Porter Novelli ###### [Porter Novelli’s Mark Durney Named Among PR Week’s 40 Under 40 for 2023](/news/porter-novellis-mark-durney-named-among-pr-weeks-40-under-40-2023) Aug 21, 2023 10:30 AM ET ###### [Porter Novelli’s Global Purpose & Impact Practice Lead, Sandy Skees, Recognized Among PRWeek’s 2023 'Women of Distinction'](/news/porter-novellis-global-purpose-impact-practice-lead-sandy-skees-recognized-among-prweeks-2023) Jun 1, 2023 5:00 PM ET ###### [Companies Who Communicate Breakthrough When Facing Greenwashing Scrutiny](/news/companies-who-communicate-breakthrough-when-facing-greenwashing-scrutiny) Feb 11, 2022 11:00 AM ET ###### [Stitch Fix and Venus Williams Tackle “Gymtimidation”](/news/stitch-fix-and-venus-williams-tackle-gymtimidation) Jan 21, 2022 1:30 PM ET ###### [The Home Depot Commemorates Dr. Martin Luther King Jr.'s Legacy With Acts of Service ](/news/home-depot-commemorates-dr-martin-luther-king-jrs-legacy-acts-service) Jan 14, 2022 3:30 PM ET ###### [Prove Your Purpose: Bank of America Invests in Indigenous Communities](/news/prove-your-purpose-bank-america-invests-indigenous-communities) Dec 10, 2021 1:30 PM ET ###### [Introducing Porter Novelli Focus: Health Equity](/news/introducing-porter-novelli-focus-health-equity) Nov 22, 2021 1:15 PM ET ###### [3 Key Takeaways From COP26 for the Private Sector](/news/3-key-takeaways-cop26-private-sector) Nov 19, 2021 12:00 PM ET