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 # Consumer Perception Becoming Business Reality

 


 

 Jun 7, 2010 3:26 PM ET

  

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/consumer-perception-becoming-business-reality)

When you think of a sustainable business, what first comes to mind? More importantly, what do you think of when someone mentions a non-sustainable business? Do you think of industries, specific companies, or specific business actions? Too often these business [perceptions](../../../../../../../theCSRfeed/New-study-reveals-gap-between-real-and-perceived-sustainability-top-North-American-brands) become reality, and in today’s environment, the wrong perception can prove costly.

With the growth in global eco awareness, companies are experiencing firsthand the full impact of shifting ‘green’ consumer expectations and the overall perception of business. In the past businesses may have focused exclusively on economic performance; however, many companies are realizing the real [impacts](http://blog.taigacompany.com/blog/taiga-company/0/0/what-will-be-your-defining-moment-in-sustainability) of sustainable action. 

 

Because not all businesses and individuals are at the same level of sustainability understanding or implementation, the characteristics often used to create [comparisons](http://blog.taigacompany.com/blog/taiga-company/0/0/are-you-among-sustainabilitys-best-in-class) can lead to different conclusions. For this reason, our sustainability consulting tends to evaluate an organization less on levels of implementation and more on the quality of the business sustainability direction. 

 

We view [leading](http://blog.taigacompany.com/blog/taiga-company/0/0/defining-qualities-of-sustainability-leaders) organizations, at any level of business sustainability understanding or level of implementation, as those looking to engrain sustainability concepts across all aspects of the business and with key business stakeholders. These companies: [**click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/consumer-perception-becoming-business-reality). 

  
  
*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

TAIGA7238





 

 

 

 

 

 

 

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