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 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Communication - Great Leaders Have It, There’s a Way to Get It.

 

##### Why Give a Damn: Communication is the most important determinant of whether or not you will succeed in achieving your vision

 

 

 Sep 10, 2012 6:00 PM ET

  Campaign:  [Thought Pieces](/news/campaign/thought-pieces)  

[Long Overdue: Communication Design + Social Innovation](http://unreasonable.is/long-overdue-communication-design-social-innovation/)

**Why Give a Damn:**

*Communication is the most important determinant of whether or not you will succeed in achieving your vision. Great leaders have it, there’s a way to get it.*

For years now I have been working on ways to illustrate the process of communication design in order to make it easier to understand, follow, and hopefully actually do. In response to many requests to send along my slides in a response to the many workshops I've conducted, I am finally trying to put them in a form here that that makes sense outside the context of my voice over.

**The following principles are based on a few core assumptions... \[[read more](http://unreasonable.is/long-overdue-communication-design-social-innovation/)\]**



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/DSIHeader.png)](/profiles/school-visual-arts-design-social-innovation)

 



 

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