Coca-Cola, Nike Outline Efforts to Counter Climate Change at the WEF

Coca-Cola, Nike Outline Efforts to Counter Climate Change at the WEF

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Wednesday, February 5, 2014 - 2:00pm



The recently concluded World Economic Forum at Davos saw Coca Cola and Nike outline their corporate efforts to deal with the challenges of climate change. The forum devoted one day to the threat posed by climate change to the planet’s delicate ecological balance; both Coke and Nike talked about specific steps they are taking to reduce this threat.

Jeffrey Seabright, Coca Cola's VP Environment and Water Resources,identified the growing incidence of droughts, floods and unpredictable variations in climate as serious problems disrupting the company’s supply of sugar cane, sugar beets and citrus for its fruit juices.

Coca Cola has installed one million drink coolers that make use of natural refrigerants in place of the environmentally harmful HFCs that were used previously. This effort alone is equivalent to removing 10 million cars from the roads over a 10-year period, according to the company. Coke views global warming as a force that contributes to higher food and commodity costs, disruption in supply chains and increased financial risk that effectively leads to lower gross domestic products.

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Vikas Vij - Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.


CATEGORY: Environment