- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=CNH Equipment Helps Thai Rice Farmer Replace Stubble Burning https://www.3blmedia.com/markdownify/node/1345876?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1345876?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1345876?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=CNH Equipment Helps Thai Rice Farmer Replace Stubble Burning&body=ESG News from CNH https://www.3blmedia.com/markdownify/node/1345876?absolute=1 "Share via email") [Responsible Production & the Circular Economy](/categories/responsible-production-circular-economy) # CNH Equipment Helps Thai Rice Farmer Replace Stubble Burning Oct 8, 2026 10:00 AM ET Campaign: [Sustainable Products and Innovation](/news/campaign/sustainable-products-and-innovation) ![Rice Farmer](https://3blcdn.com/styles/carousel_2x/s3/2026-10/Stubble-Burning-1_CNH_100726_1791381763.png) - CNH’s latest A Sustainable Year story examines practical alternatives to crop-residue burning and the role of machinery, training and local partnerships. - New Holland’s residue-management approach can help farmers retain soil moisture, return organic material to the ground and reduce reliance on chemical fertilizer. - The New Holland TT3.50 tractor and mulcher were trialed by Thai rice farmer Pichai Tosa during the April 2026 rice harvest in central Thailand. [**CNH**](https://www.cnh.com/)**’s** latest A Sustainable Year story, highlights how agricultural equipment from its New Holland brand is helping a rice farmer in Thailand explore a practical alternative to burning crop residue. Pichai Tosa, an established rice and mung bean farmer in Nakhon Sawan province and president of a local rice production group, successfully trialed a New Holland TT3.50 tractor and mulcher on his farm during the 2026 harvest. He used the machinery to chop rice straw so it could be retained on the field or incorporated into the soil. Image ![rice farmer in rice farm](https://3blcdn.com/2026-10/Stubble-Burning-2_CNH_100726_1791381626.jpg) The trial demonstrates how appropriate mechanization can help farmers manage post-harvest residue while supporting soil health and preparing fields for the next planting cycle. It also illustrates CNH’s approach to sustainability: applying its agricultural expertise, machinery and local relationships to practical challenges facing farmers. Open burning has traditionally provided rice and sugarcane farmers with a fast way to clear fields after harvest. However, the practice contributes to air pollution and greenhouse gas emissions, while the high temperatures generated at the soil surface can damage microorganisms and contribute to soil carbon loss. In the plains of central Thailand alone, around 4.8 million tons of rice straw are burned annually. Image ![rice farming](https://3blcdn.com/2026-10/Stubble-Burning-3_CNH_100726_1791381655.JPG) “Farmers simply did not have that knowledge that the practice was harmful to the environment. But nowadays, new technologies and innovations have come in, giving us better options.” said Tosa. **Building on CNH’s crop-residue experience** “Farmers need solutions that work in their fields and respond to the economic and environmental realities of their businesses,” said Mark Brinn, Managing Director for Southeast Asia and Japan at CNH. “This trial shows how our equipment, practical training and local partnerships can help turn crop residue from a disposal challenge into a useful agricultural resource. It is the kind of customer-focused innovation that supports more productive and resilient farming.” Image ![rice farmer next to machines](https://3blcdn.com/2026-10/Stubble-Burning-4_CNH_100726_1791381681.jpeg) CNH has also applied a partnership-based approach to crop-residue management in India through its Sustainable Environment Solution program. The program combines mechanized baling with farmer training and field demonstrations. **Read the fully story**, “From burning stubble to building healthier soil,” visit: [![CNH Logo](/sites/default/files/2024-01/CNH_WHITE_RGB-AREA_Black-Background.png)](/profiles/cnh) ### More from CNH ###### [CNH Thailand and Farm Chokchai Unveil Field-To-Feed Precision Farming Showcase for Thailand’s Corn and Livestock Sectors at New Holland Day 2026](/news/cnh-thailand-and-farm-chokchai-unveil-field-feed-precision-farming-showcase-thailands-corn-and) Sep 24, 2026 11:00 AM ET ###### [CASE Showcases Advancements in Innovation and Alternative Fuels at Its Construction Experience Center Event in Sarzedo](/news/case-showcases-advancements-innovation-and-alternative-fuels-its-construction-experience) Aug 27, 2026 9:00 AM ET ###### [New Holland Opens Training Center in Cidade do Agro to Train Students in Agriculture-Related Programs](/news/new-holland-opens-training-center-cidade-do-agro-train-students-agriculture-related-programs) Aug 20, 2026 9:00 AM ET ###### [How CNH Precision Technology Is Helping Family Farms Turn Data Into Better Decisions](/news/how-cnh-precision-technology-helping-family-farms-turn-data-better-decisions) Jul 30, 2026 11:40 AM ET ###### [CNH Expands Sustainable Environment Solution (SES) Program to Prevent Stubble Burning and Promote Environment Conservation in South India](/news/cnh-expands-sustainable-environment-solution-ses-program-prevent-stubble-burning-and-promote) Jul 15, 2026 8:00 AM ET ###### [K4GGWA and CNH Brand New Holland Launch Innovation Call to Accelerate Land Restoration Across the Great Green Wall](/news/k4ggwa-and-cnh-brand-new-holland-launch-innovation-call-accelerate-land-restoration-across) Jun 23, 2026 11:25 AM ET ###### [CNH Partners With Pidthong Lang Phra Foundation To Advance Rural Development in Thailand](/news/cnh-partners-pidthong-lang-phra-foundation-advance-rural-development-thailand) Jun 11, 2026 12:00 PM ET ###### [CNH and TIM Invest Around R$ 77 Million To Bring Connectivity to Rural Regions in Brazil](/news/cnh-and-tim-invest-around-r-77-million-bring-connectivity-rural-regions-brazil) Jun 5, 2026 4:00 PM ET