- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=Charmin Ultra Bamboo Team Wins Sustainability Squad Award https://www.3blmedia.com/markdownify/node/1320471?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1320471?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1320471?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=Charmin Ultra Bamboo Team Wins Sustainability Squad Award &body=ESG News from Procter & Gamble (P&G) https://www.3blmedia.com/markdownify/node/1320471?absolute=1 "Share via email") [Environment](/categories/environment) # Charmin Ultra Bamboo Team Wins Sustainability Squad Award ##### Recognition honors the team behind Charmin's bamboo toilet paper innovation Sep 15, 2026 8:30 AM ET Campaign: [P&G | Environmental Sustainability ](/news/campaign/pg-environmental-sustainability) ![Box of Charmin Ultra Bamboo and a roll of toilet paper next to it ](https://3blcdn.com/styles/carousel_2x/s3/2026-09/Charmin%20Ultra%20Bamboo_PROCTOR-GAMBLE_091426-adj_1789384156.png) CINCINNATI**,** September 15, 2026 /3BL/ - Charmin Ultra Bamboo has been recognized with a 2026 Business Intelligence Group Sustainability Award in the Sustainability Squad category. The award recognizes teams delivering measurable sustainability progress through innovation, collaboration and business impact. The Charmin Ultra Bamboo team was honored for bringing to market a first-of-its-kind bamboo toilet tissue that combines responsible fiber sourcing and paper-based packaging with the softness, strength and absorbency consumers expect from the Charmin brand. Developed through a cross-functional team that operated like a startup, integrating product innovation, manufacturing adaptation, branding and consumer testing to rapidly bring the product to market. [Charmin Ultra Bamboo](https://shop.charmin.com/charmin-ultra-bamboo/?srsltid=AfmBOoo0EEzrKWpzYDvJccyMw38y59GORzLpmQUJ-l0kA2ptP0x9xNwH) is made with 100% FSC-certified bamboo fiber and reflects P&G's broader efforts to explore innovative non-wood fibers and advance responsible sourcing. "Sustainability used to mean a pledge. Now it means a number," said Russ Fordyce, Chief Recognition Officer of the Business Intelligence Group. "What stood out this year was how many of these winners could point to a specific, verified outcome. Sustainability leadership in 2026 isn't about intent. It's about the receipts." The Sustainability Awards recognize organizations, products, teams and individuals driving measurable environmental and social impact across industries around the world. Winners are selected by independent judges based on demonstrated outcomes and progress. [![](/sites/default/files/Clients/PGPhaseLogo.jpg)](/profiles/pg) ### More from Procter & Gamble (P&G) ###### [Rooted in Nature: How Three CPG Companies Are Scaling Regenerative Practices](/news/rooted-nature-how-three-cpg-companies-are-scaling-regenerative-practices) Jul 29, 2026 2:00 PM ET ###### [Why P&G, Maker of Bounty and Charmin, Hired a Forester](/news/why-pg-maker-bounty-and-charmin-hired-forester) Jun 16, 2026 10:00 AM ET ###### [P&G and Charmin Extend Tree-Planting Initiative Across the U.S. With the Arbor Day Foundation](/news/pg-and-charmin-extend-tree-planting-initiative-across-us-arbor-day-foundation) Apr 28, 2026 9:40 AM ET ###### [The Label to Look for When Shopping for Responsibly Sourced Paper Products ](/news/label-look-when-shopping-responsibly-sourced-paper-products) Mar 30, 2026 10:00 AM ET ###### [Restoring Forests Affected by Natural Disasters: Charmin and P&G Partnered With the Arbor Day Foundation to Plant 1 Million Trees ](/news/restoring-forests-affected-natural-disasters-charmin-and-pg-partnered-arbor-day-foundation) Mar 13, 2026 10:00 AM ET ###### [Linking Collaboration Across the Value Chain to Get to Circularity](/news/linking-collaboration-across-value-chain-get-circularity) Jun 4, 2024 1:30 PM ET ###### [Made Better, Made to Save](/news/made-better-made-save) Apr 26, 2024 9:30 AM ET ###### [Tide’s Loads of Hope Celebrates National Laundry Day With Donation to Ronald McDonald House Charities® (RMHC) Canada](/news/tides-loads-hope-celebrates-national-laundry-day-donation-ronald-mcdonald-house-charitiesr) Apr 23, 2024 1:00 PM ET