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 # Certifying Green Businesses with Green Irene and the Green Business Bureau

 


 

 Jun 30, 2010 3:04 PM ET

  

 

 

 

 

 

 

 

 

        

 

 

 



            

   

 

[Glenn Croston's Fast Company Blog](http://3bl.me/xpdskd)

While almost everyone wants to do the right thing for the planet, a variety of factors can hold businesses back from taking the sustainability plunge. One of them is uncertainty about what going green really means. When the definition of green is in the eye of the beholder, it can mean just about anything and sometimes has, like businesses claiming that disposable water bottles are green if they use somewhat less plastic. [Green Irene](http://www.greenirene.com/) and the [Green Business Bureau](http://www.gbb.org/) are working together to clarify what makes a business green with a nationwide network that delivers solid green business certification, particularly for small- and mid-sized businesses.

 

To read more, click here: [Green Business Certification](http://www.fastcompany.com/1665293/certifying-green-businesses-with-green-irene-and-the-green-business-bureau)

 

*Glenn Croston is the author of "[75 Green Businesses](http://www.75greenbusinesses.com)" and "Starting Green", and the founder of [Starting Up Green](http://www.startingupgreen.com), helping green businesses everywhere to get started and thrive. He looks forward to the time when there are no green businesses because all businesses are green.*

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 [![](/sites/default/files/Clients/Croston_photo.jpg)](/profiles/starting-green)

 



 

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