- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=CECP Identifies Three Vital Audiences Companies Must Engage to Drive Long-Term Growth https://www.3blmedia.com/markdownify/node/248206?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/248206?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/248206?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=CECP Identifies Three Vital Audiences Companies Must Engage to Drive Long-Term Growth&body=ESG News from Chief Executives for Corporate Purpose (CECP) https://www.3blmedia.com/markdownify/node/248206?absolute=1 "Share via email") [Sustainable Finance & Socially Responsible Investment](/CSR-News/sustainable-finance-socially-responsible-investment) # CECP Identifies Three Vital Audiences Companies Must Engage to Drive Long-Term Growth ##### By Daryl Brewster, CEO, CECP Jun 6, 2019 1:30 PM ET Campaign: [CECP Insights Blog](/news/campaign/cecp-insights-blog) ![](/sites/default/files/styles/carousel_2x/public/images/Purpose.jpg) [As originally posted on CECP's Insights Blog](https://cecp.me/2DBQFbx) CEOs from institutional investor firms **[BlackRock](https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter)** and [State Street](https://www.ssga.com/investment-topics/environmental-social-governance/2019/01/2019%20Proxy%20Letter-Aligning%20Corporate%20Culture%20with%20Long-Term%20Strategy.pdf) released their annual guidance to companies on practices they “believe will **drive sustainable, long-term growth, and profitability**.” These letters were issued amidst widespread cynicism, both socially and economically, while anxious chatter continues about the role of business, capitalism, and strategic time horizons. The 2019 **[Edelman Trust Barometer](https://www.edelman.com/trust-barometer)** again confirmed that the business-social connection is not optional. Employees trust their CEOs but expect them to act on relevant social issues. The *[Financial Times](https://www.ft.com/content/a84647f8-0d0b-11e9-a3aa-118c761d2745)* asks us, “Should business put purpose before profit?”, quoting Oxford’s Colin Mayer who defines corporate purpose as “producing profitable solutions to problems of people and planet.” Blackrock’s Larry Fink states, “Profits are in no way inconsistent with purpose – in fact, profits and purpose are inextricably linked.” In CECP’s [annual trends](http://cecp.co/cecps-annual-trends-report/), it states, “\[companies\] explore what their purpose is and…bring that purpose to life through intentional practices and strategies. They use a human-centered lens for all business operations … to see around corners and deliver a competitive edge.” It’s clear that effective companies cannot ignore social needs in pursuit of profit, but how do businesses navigate what’s coming and what role do they play in solving social challenges? **Three Vital Audiences** CECP partners with leading global companies to give shape to and make actionable the high-level encouragement provided by the BlackRock and State Street letters, work CECP has been engaged in with companies for the last 20 years, since its founding by Paul Newman, John Whitehead, David Rockefeller, and other business leaders. In *[Measuring the Value](http://cecp.co/download-pdf-form/?pdflink=wp-content/uploads/2016/11/MVCP_report_singles-1.pdf)*, CECP identified three vital audiences companies must engage to measure and communicate business’ social impact—1) INVESTORS, 2) INTERNAL, and 3) SIGNIFICANT STAKEHOLDERS: Read the complete blog post on CECP's Insights Blog: [![LOGO](/sites/default/files/Clients/CECP_rgb_hz_grd_pos_cntrd.png)](/profiles/cecp-chief-executives-corporate-purpose) ### More from Chief Executives for Corporate Purpose (CECP) ###### [New CECP Report Reveals Corporate Foundations Drive Significant Business and Social Returns](/news/new-cecp-report-reveals-corporate-foundations-drive-significant-business-and-social-returns) Apr 2, 2026 10:30 AM ET ###### [Global Business Leaders Explore Responsible Leadership in an Era of Shared Challenges](/news/global-business-leaders-explore-responsible-leadership-era-shared-challenges) Feb 19, 2026 5:15 PM ET ###### [CECP Launches Giving in Numbers™ 2026 Survey: The Industry's Definitive Resource on Corporate Social Investment ](/news/cecp-launches-giving-numberstm-2026-survey-industrys-definitive-resource-corporate-social) Feb 11, 2026 10:55 AM ET ###### [Chief Executives for Corporate Purpose Announces Covista Chairman and CEO Steve Beard, Cencora Inc. 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Collis, and Ann Fairchild, Interim President and CEO of Siemens USA Joining Board of Directors](/news/chief-executives-corporate-purpose-announces-covista-chairman-and-ceo-steve-beard-cencora-inc) Feb 9, 2026 10:00 AM ET ###### [CECP Welcomed 20 Leading Companies to Coalition in 2025, Expanding Network of Corporate Purpose-Driven Leaders](/news/cecp-welcomed-20-leading-companies-coalition-2025-expanding-network-corporate-purpose-driven) Jan 21, 2026 3:45 PM ET ###### [2026 Look Ahead: Leading With Purpose in a Year That Demands Responsible Leadership](/news/2026-look-ahead-leading-purpose-year-demands-responsible-leadership) Dec 9, 2025 3:10 PM ET ###### [Giving in Numbers™: 2025 Edition – Companies Aligning Business Practices with Purpose Report 25% Higher Revenue and 22% Higher Pre-Tax Profit](/news/giving-numberstm-2025-edition-companies-aligning-business-practices-purpose-report-25-higher) Oct 16, 2025 9:00 AM ET ###### [Chief Executives for Corporate Purpose and Partners Lead Cross-Sector Collaboration Empowering Companies To Build AI Ready Workforce](/news/chief-executives-corporate-purpose-and-partners-lead-cross-sector-collaboration-empowering) Sep 9, 2025 10:00 AM ET