Casa Herradura Receives Mexico’s Top Environmental Honor, PROFEPA’s Environmental Excellence Award

Jun 25, 2015 4:30 PM ET

LOUISVILLE, Ky., June 25, 2015 /3BL Media/ - Brown-Forman is proud to announce that Casa Herradura in Jalisco, Mexico, received the Environmental Excellence Award from Mexico’s Federal Attorney for Environmental Protection (Procuraduría Federal de Protección al Ambiente, PROFEPA). Casa Herradura is the only tequila distillery to receive the award in 2015.

“This is a wonderful recognition for the significant efforts and progress by many at Brown-Forman’s Casa Herradura in Mexico,” said Rob Frederick, Vice President, Director, Corporate Responsibility, Brown-Forman Corporation. “Given the importance of natural resources to making our spirits, environmental sustainability is absolutely critical to an enduring and thriving business.”The award is PROFEPA’s highest environmental honor and recognizes companies which have made a sustained effort in environment improvement and show a commitment to performance.

Casa Herradura was recognized for implementation of clean technology, environmental awareness and continuous improvement programs, and sustainability targets for water, water and greenhouse gas emissions.

The wastewater treatment plant enables the distillery to exceed water discharge quality standards required by the Mexican government. Casa Herradura reuses 60% of the water discharge to irrigate internal agave nurseries and green area during the dry months. State of the art steam boilers turn waste into energy using biogas and biomass for fuel to generate fewer emissions. Overall, the greenhouse gas emissions have decreased 52% since 2009.

The Environmental Excellence Award is based on the voluntary program of Environmental Audits from the Mexican government, and is given to companies who show strong consistency in the extensive biannual onsite evaluations.

For more than 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,200 employees and sold in approximately 160 countries worldwide. For more information about the company, please visit


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