- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Carlsberg Group Sets Out Plan to Combat Irresponsible Drinking https://www.3blmedia.com/markdownify/node/86931?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/86931?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/86931?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Carlsberg Group Sets Out Plan to Combat Irresponsible Drinking&body=ESG News from Carlsberg Group https://www.3blmedia.com/markdownify/node/86931?absolute=1 "Share via email")
 
 

 [Responsible Production & Consumption](/CSR-News/responsible-production-consumption-0)

 # Carlsberg Group Sets Out Plan to Combat Irresponsible Drinking

 


 

 Jul 31, 2017 9:30 AM ET

  Campaign:  [Together Towards ZERO](/news/campaign/together-towards-zero)  ![](/sites/default/files/styles/carousel_2x/public/images/ZERO_Irresponsible_Drinking_v2.jpg) 

Beer can be enjoyed at many positive occasions, bringing people together.

However, irresponsible drinking can turn those positive moments into problematic ones, which is why the Carlsberg Group’s vision for a better tomorrow is a society without irresponsible drinking. No drinking and driving. No underage drinking. Just moderate consumption and enjoyment.  
  
In this area, Carlsberg focuses on choice and collaboration: providing options that help consumers make informed and responsible choices, and collaboration with partners who can help address and prevent alcohol-related harm.

Towards 2030, Carlsberg targets 100% of its markets to improve on responsible drinking every year, and by 2022, targets 100% availability of alcohol-free beer and 100% of packaging and brand activations to include responsible drinking messages.  
  
**Carlsberg Group targets**

2030

- **100%** of markets **improve on responsible drinking** year on year

2022

- **100% availability of alcohol-free beer (AFB)**
- **100% responsible drinking messaging** through packaging and brand activations
- **100%** of markets run **partnerships to support responsible consumption**

The targets are part of the Carlsberg Group’s new sustainability programme, Together Towards ZERO – which states the brewer’s ambitions and targets towards 2022 and 2030.

**Read more about Together Towards ZERO, [here](http://bit.ly/2uhl9wX).**



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/carlsberglogo.png)](/profiles/carlsberg-group)

 



 

### More from Carlsberg Group

###### [Falkenberg Becomes Carlsberg's First Carbon-Neutral Brewery](/news/falkenberg-becomes-carlsbergs-first-carbon-neutral-brewery)

 Dec 4, 2017 10:00 AM ET

  



###### [Carlsberg's Sustainability Director on the Three Skills All CSOs Need](/news/carlsbergs-sustainability-director-three-skills-all-csos-need)

 Nov 28, 2017 10:00 AM ET

  



###### [Carlsberg Group Ready with First Carbon-Neutral Brewery](/news/carlsberg-group-ready-first-carbon-neutral-brewery)

 Nov 24, 2017 10:30 AM ET

  



###### [Carlsberg Group Wins Award for Reporting on UN Sustainable Development Goals](/news/carlsberg-group-wins-award-reporting-un-sustainable-development-goals)

 Oct 30, 2017 11:30 AM ET

  



###### [Creating New Green Growth By Dodging The Landfill](/news/creating-new-green-growth-dodging-landfill)

 Oct 5, 2017 10:50 AM ET

  



###### [Carlsberg Aims to Produce Beer with Renewable Energy](/news/carlsberg-aims-produce-beer-renewable-energy)

 Sep 29, 2017 9:30 AM ET

  



###### [Collaboration is Key to Success, Says Carlsberg Group During Climate Week NYC](/news/collaboration-key-success-says-carlsberg-group-during-climate-week-nyc)

 Sep 27, 2017 9:40 AM ET

  



###### [Carlsberg Group Chairman Flemming Besenbacher Emphasises Need for Business Leadership to Combat Climate Change During Speech at Climate Week NYC](/news/carlsberg-group-chairman-flemming-besenbacher-emphasises-need-business-leadership-combat)

 Sep 18, 2017 10:45 AM ET