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 # Business Sustainability: Who is Stepping Forward in Your Organization?

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Aug 16, 2010 10:07 AM ET

 [Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-who-is-stepping-forward-in-your-organization)

Today’s companies and entrepreneurs are presented with the unique opportunity to increase profitability through greater eco awareness and the pursuit of a more sustainable business. However, to reap the value of business sustainability will require true leadership. The question you may be asking: who is going to step forward as a sustainability leader?

While management is ultimately responsible for creating corporate direction, business sustainability minded executives now realize that their [stakeholders](http://blog.taigacompany.com/blog/taiga-company/0/0/who-are-my-stakeholders) have an equally important leadership role to play. Recognizing this shift, many companies are seeking to refine their business sustainability strategies, improve internal and external communication, and bring cohesiveness to their organization by promoting greater employee [engagement](http://blog.taigacompany.com/blog/taiga-company/0/0/employee-engagement-5-sustainable-lead-up-strategies).

 

As we move forward, traditional top-down leadership may fall to the side. Our sustainability consulting foresees a new age of sustainable business, one in which organizations recognize the value in leveraging their human capital and business stakeholder feedback. [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-who-is-stepping-forward-in-your-organization).

 

  
  
*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

*TAIGA8112*





 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 

 

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