- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Business Sustainability Success Not Linear https://www.3blmedia.com/markdownify/node/8515?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/8515?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/8515?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Business Sustainability Success Not Linear &body=ESG News from Taiga Company https://www.3blmedia.com/markdownify/node/8515?absolute=1 "Share via email") # Business Sustainability Success Not Linear ##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company Aug 23, 2010 11:15 AM ET [Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-success-in-not-linear-) The road to success is lined with many tempting parking spaces. - [Traditional Proverb](http://www.heartsandminds.org/quotes/success.htm) A recent Gallup shows that 94% of Americans are aware of climate change issues, and of that segment 75% feel that action needs to be taken. So what percentage of Americans is transferring this awareness into action? Or perhaps I could ask, which percentage of Americans are talking about it and criticizing it and yet, not taking eco action? With climate change and the business [case](http://www.heartsandminds.org/quotes/success.htm) for sustainable business strategies still hotly debated, is it a wonder why more businesses and individuals aren't boldly communicating business sustainability programs and results. As the sustainability space evolves with emerging labels, guidelines, definitions, and reporting structures (not to mention domestic legislation and global agreements), it’s accompanied by critics internal and external to the space. Granted, the contrasting conversations provide clarity and best practices but the real kudos are to those businesses engaged in the actual pursuit of sustainability. The gap between awareness and action may represent the [single](http://blog.taigacompany.com/blog/taiga-company/0/0/personalizing-the-journey-of-walking-the-green-talk) largest opportunity for global sustainability progress. Noted in our business sustainability consulting practice, getting started can often be the most difficult step in your business sustainability journey. However, actions speak louder than words and true business sustainability value capture will come from individuals and organizational action. Sustainability principals are universal, but their application in your business and specific circumstances yields unique results. Communicating the "right" definition of sustainability defined by your business accelerates the adoption of sustainable business strategies mainstream. Perhaps the biggest pitfall to widespread business sustainable strategies is the lack of a sure thing. The lack of "guaranteed" results. [**Click here to continue reading**](http://3bl.me/vsnpn8). *Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".* TAIGA8515 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company) ### More from Taiga Company ###### [Addressing True Business Sustainability Change on the Front End](/news/addressing-true-business-sustainability-change-front-end) Mar 8, 2013 7:00 AM ET ###### [Why Engagement is a Cornerstone of Employee Wellbeing and Sustainable Business](/news/why-engagement-cornerstone-employee-wellbeing-and-sustainable-business) Mar 7, 2013 7:00 AM ET ###### [Are You Embracing Your Business Sustainability Mavericks?](/news/are-you-embracing-your-business-sustainability-mavericks) Mar 6, 2013 7:00 AM ET ###### [3 Tips for Effective and Sustainable Innovation Team Building](/news/3-tips-effective-and-sustainable-innovation-team-building) Mar 5, 2013 7:00 AM ET ###### [ROI Influencing Social Media Engagement for Sustainability](/news/roi-influencing-social-media-engagement-sustainability) Mar 1, 2013 7:00 AM ET ###### [Business Sustainability Leaders Talk About Innovation](/news/business-sustainability-leaders-talk-about-innovation) Feb 28, 2013 7:00 AM ET ###### [Green Living Apps to Like On Pinterest](/news/green-living-apps-pinterest) Feb 27, 2013 7:00 AM ET ###### [Sustainable Innovation - Don’t Let Your Organization Get in It’s Own Way](/news/sustainable-innovation-dont-let-your-organization-get-its-own-way) Feb 26, 2013 7:00 AM ET