- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Business Sustainability: Creating the Purpose that Motivates Us  https://www.3blmedia.com/markdownify/node/8056?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/8056?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/8056?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Business Sustainability: Creating the Purpose that Motivates Us &body=ESG News from Taiga Company https://www.3blmedia.com/markdownify/node/8056?absolute=1 "Share via email")
 
 

 # Business Sustainability: Creating the Purpose that Motivates Us 

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Aug 4, 2010 10:30 AM ET

  

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-creating-the-purpose-that-motivates-us-video)

Employees are often argued to be the greatest resource of a company, and the ability to leverage top talent can be a key differentiator. In our professional consulting, we express to clients that engaging "green-minded” employees as key stakeholders is a natural extension of any business sustainability plan and essential to implementation success.

“Engaged employees are not just committed. They are not just passionate or proud. They have a line-of-sight on their own future and on the organization’s mission and goals. They are enthused and in gear using their talents and discretionary effort to make a difference in their employer’s quest for sustainable business success”. - Employee Engagement Report 2008.

 

Leading business view employee engagement as a multi-prong approach. These companies consider the following:

 

• What does it take to attract top talent?

• What does it take to retain top talent?

• How to engage talent in the business sustainability direction?

• How to harness the eco awareness and encourage innovation in the organization?

• How to promote learning and sustainable development across the company?

 

The video, [Drive: The Surprising Truth About What Motivates Us](http://www.mymodernmet.com/profiles/blogs/drive-the-surprising-truth) offers valuable insights as to the value of purpose and contribution. Thank you to [@ADHumlen](http://twitter.com/ADHumlen/) on twitter for the video introduction.

 

  
  
*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

TAIGA8056





 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 



 

### More from Taiga Company

###### [Addressing True Business Sustainability Change on the Front End](/news/addressing-true-business-sustainability-change-front-end)

 Mar 8, 2013 7:00 AM ET

  



###### [Why Engagement is a Cornerstone of Employee Wellbeing and Sustainable Business](/news/why-engagement-cornerstone-employee-wellbeing-and-sustainable-business)

 Mar 7, 2013 7:00 AM ET

  



###### [Are You Embracing Your Business Sustainability Mavericks?](/news/are-you-embracing-your-business-sustainability-mavericks)

 Mar 6, 2013 7:00 AM ET

  



###### [3 Tips for Effective and Sustainable Innovation Team Building](/news/3-tips-effective-and-sustainable-innovation-team-building)

 Mar 5, 2013 7:00 AM ET

  



###### [ROI Influencing Social Media Engagement for Sustainability](/news/roi-influencing-social-media-engagement-sustainability)

 Mar 1, 2013 7:00 AM ET

  



###### [Business Sustainability Leaders Talk About Innovation](/news/business-sustainability-leaders-talk-about-innovation)

 Feb 28, 2013 7:00 AM ET

  



###### [Green Living Apps to Like On Pinterest](/news/green-living-apps-pinterest)

 Feb 27, 2013 7:00 AM ET

  



###### [Sustainable Innovation - Don’t Let Your Organization Get in It’s Own Way](/news/sustainable-innovation-dont-let-your-organization-get-its-own-way)

 Feb 26, 2013 7:00 AM ET