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 [Inclusion &amp; Opportunity](/categories/inclusion-opportunity)

 # Bringing the Board on Board: Securing Business buy-in to Sustainability

 

##### How to effectively engage decision makers

 

 

 Apr 26, 2013 1:40 PM ET

 [Bringing the board on Board](http://www.corporate-citizenship.com/our-insights/bringing-the-board-on-board/)

Corporate sustainability is most effective when backed by compelling support from senior decision-makers.

Responsible business practices are no longer the preserve of one department. They must cut across issues and teams to realise real value for the business *and* society.

Whilst many companies claim that sustainability is important, few boards systematically consider the issues. The key to overcoming this gap is to translate corporate responsibility from a niche, technical issue into a language that resonates with boards. That means explaining how responsible business practices support the long-term profitability of the firm.

Managers seeking to secure buy-in for sustainability need to understand the core competencies of the board. Perspectives; skills and knowledge vary, and companies find themselves at different stages of the sustainability journey.

[Corporate Citizenship](http://www.corporate-citizenship.com)'s report '[Bringing the board on board'](http://www.corporate-citizenship.com/our-insights/bringing-the-board-on-board/) identifies a set of nine approaches to bringing the board ‘on board’ and how it can help cut through the noise and simplify sustainability for senior executives.



 

 

 

 

 

 

 

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