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 [Environment](/CSR-News/environment-0)

 # Beyond Purchase: Helping Consumers Close the Loop

 


 

 Apr 8, 2013 11:15 AM ET

  Campaign:  [2013 Cone Communications Green Gap Trend Tracker](/news/campaign/2013-cone-communications-green-gap-trend-tracker)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/121030506.jpg) 

[Prove Your Purpose](http://www.conecomm.com/prove-your-purpose)

With Earth Day just weeks away, our [2013 Cone Communications Green Gap Trend Tracker](http://www.conecomm.com/2013-cone-communications-green-gap-trend-tracker) reveals that the environment is top-of-mind for consumers – and not just at store shelves but at home as well, signaling a critical call-to-action for marketers.  
  
A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in [2008](http://www.conecomm.com/2008-green-gap-survey). And, nine out of every ten take that responsibility beyond the register and feel an obligation to properly use and dispose of products. But good intentions aren’t translating to action. A significantly smaller percent say they often use (30%) or dispose (42%) products in a way that fulfills the intended environmental benefit.

**To read more on Cone's** [***Prove Your Purpose***](http://www.conecomm.com/prove-your-purpose) **blog, please click** [**here**](http://www.conecomm.com/helping-consumers-close-the-loop)**.**



 

 

 

 

 

 

 

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