A Better Life Starts with a Bar of Soap

A Better Life Starts with a Bar of Soap

Friday, September 16, 2016 - 10:00am

CAMPAIGN: Sealed Air: Benefiting Society

CONTENT: Multimedia with summary

It’s highly likely, if you’ve traveled anywhere across the globe, you’ve either stayed in or come in contact with an Accor hotels property.  With properties in over ninety countries around the world, the company is well known for taking to heart their mission to make travelers “Feel Welcome”. While the welcoming nature and restful environment of an Accor hotel stay might be what you remember, it’s what they’re doing behind the scenes that might have the greatest impact on your impression of an Accor property. 

Around the globe, millions of people are struggling with poverty.  They live right around the corner, often within walking distance, of what most would consider luxury hotels.  These citizens fight a daily battle to provide for their families and ensure their children are healthy and can attend school, hopefully breaking the cycle of poverty they’ve found themselves in.  This is where global travelers, and their stay at an Accor hotel property come in, with an interesting way of contributing to bringing these residents out of poverty.

Each day, hotel guests unwrap, use, and then discard hotel guest soaps.  While these bars of soap are created to be smaller and more appropriate for short term use, the remaining soap scraps start to add up.  That’s where Sealed Air’s Soap For Hope™ program comes in.  The team at Sealed Air realized they were on the verge of an incredible opportunity to help both their Diversey Care hotel partners, and the citizens of the world, by finding a way to repurpose this common hotel property waste. The program allows hotels to reduce their waste, meet their environmental commitments, and give back to the communities they operate in.

Soap For Hope takes discarded hotel guest soap, distributes it into local communities, and trains citizens on how to repurpose the soap into new bars of usable soap.  The teams then educate citizens on the basics of hand washing, which has long been proven as a key prevention measure for many major diseases.  Families are taught basic skills, which puts them on the road to self-sufficiency.  Children learn to wash their hands, and are given the gift of a bar of soap, something so simple, yet life changing, as their hygiene and ability to fight diseases increases immeasurably.   Give a child a bar of soap, and they’re healthy enough to attend school, and perhaps given a chance at a better life.

The Soap For Hope program is active around the globe at key Sealed Air Diversey Care partner hotels.  Accor’s commitment to the program stands out, as they continually expand to new locations in critical need areas.  Since joining the program in 2013, Accor has saved discarded soap from over twenty-five thousand rooms, and produced over forty thousand new bars of soap for distribution in local communities.  Accor’s commitment to the Soap For Hope program spans more than eleven countries, twenty-six cities, and over one hundred properties.  With each bar of soap placed in an Accor hotel property guest room, the company is giving back.  One bar of soap at a time, Accor and Sealed Air’s Soap For Hope are working to create a cleaner, healthier world.