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 [Responsible Business &amp; Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # Better Care for a Better World With Kimberly-Clark

 


 

 May 23, 2023 9:28 AM ET

  ![Podcast guest Alison Lewis](/sites/default/files/styles/carousel_2x/public/images/Purpose%20360%20Kimberly-Clark_Carol_Cone_ON_PURPOSE_052323.jpeg)  

 

 

Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.

One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.

We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.

Listen for insights on:

- Inspiring innovation with purpose
- Activating brand purpose to challenge stigmas
- Opening social impact work to other collaborators
- Creating and maintaining a purpose-led, performance-driven culture

To listen to this episode and others, visit [Purpose 360 Podcast.](https://www.carolconeonpurpose.com/podcast)



 

 

 

 

 

 

 

 [![Carol Cone ON PURPOSE Logo](/sites/default/files/Clients/csrwire/CarolConeOnPurpose_NewSite_Tile.png)](/profiles/carol-cone-purpose)

 



 

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