- link Copy URL
- [     Share on X ](https://twitter.com/intent/tweet?text=Benevity Launches "Just BeCause" Blog https://www.3blmedia.com/markdownify/node/14586?absolute=1&via=3blnews "Share on X")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/14586?absolute=1 "Share on Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/14586?absolute=1 "Share on Facebook")
- [ email Share via email ](mailto:?subject=Benevity Launches "Just BeCause" Blog&body=News from Benevity https://www.3blmedia.com/markdownify/node/14586?absolute=1 "Share via email")
 
 

 [Events](/categories/events)

 # Benevity Launches "Just BeCause" Blog

 

##### Welcome to Just BeCause... The New "Official" Benevity Blog

 

 

 Jun 14, 2011 1:30 PM ET

 [Just BeCause...](http://www.benevity.org/blog/welcome-to-just-because-the-benevity-blog)

*Submitted by Bryan de Lottinville on Jun 13, 2011*

Welcome to Just BeCause... The New "Official" [Benevity Blog](http://www.benevity.org/blog/welcome-to-just-because-the-benevity-blog)

Why a Benevity blog?

BeCause we want to ignite more conversations about companies, causes, strategic CSR/CI programs and how to get more impact from these social good programs. BeCause we follow lots of interesting and insightful bloggers in our space (like the leaders featured in Blogs We Follow) but not everyone does (or even understands!) what we do, so it is useful to us on a number of fronts to do more than just comment on other people's posts. BeCause we talk with a bunch of companies every day about how to increase sales, customer and employee stickiness, recruitment, engagement and a host of other factors that can improve their operations, create switching costs and leave the landscape better than they found it (and some of these are discussions that should be shared!).

And BeCause we see a lot of social responsibility strategies, cause marketing campaigns, community investment initiatives and workplace giving programs that we boldly believe could be better, both from a social and business impact perspective (and we've got the software and expertise to do it).

We added the "Just" part to the Blog's label, beCause we wanted to send a message (subtle but important) that being cause-oriented in your business, customer and people practices isn't about jumping on the bandwagon and just doing something for the sake of it. It's about doing it well, with transparency, authenticity and more than lip-service commitment. We would go so far as to say it suggests empowerment and democratization, but that's our interpretation (and we drink a lot of our own kool-aid!)

So we hope you'll tune in to the [Just BeCause blog ](http://www.benevity.org/blog/welcome-to-just-because-the-benevity-blog)from time to time as we're going to be covering a lot of ground. The common element will be how companies can do things differently to deliver the trifecta of more engagement, more business return and more social good. We'll have posts from the Benevity team (and other thought leaders) on best practices and tips that you can action: real takeways about how companies can improve their cause marketing, community investment, workplace giving and mobile giving programs. For my part, I'd also like to be a bit provocative, since part of Benevity's mantra is to be "digestibly disruptive" in a sector that is a huge and growing part of our economy.

So stay tuned...

BENE14586





 

 

 

 

 

 

 

 [![Benevity ](/sites/default/files/2025-05/Benevity-Logo.png)](/profiles/benevity)

 

 

### More from Benevity

###### [Benevity Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2026](/news/benevity-named-fast-companys-annual-list-worlds-most-innovative-companies-2026)

 Mar 24, 2026 9:05 AM ET

  



###### [Corporate Volunteering Needs To Change, and It Starts With Us](/news/corporate-volunteering-needs-change-and-it-starts-us)

 Mar 5, 2026 10:00 AM ET

  



###### [Benevity Impact Labs Releases State of Corporate Volunteering 2026 Report](/news/benevity-impact-labs-releases-state-corporate-volunteering-2026-report)

 Mar 2, 2026 10:15 AM ET

  



###### [Benevity Releases List of Top Charitable Causes Supported by Companies and Their People in 2025](/news/benevity-releases-list-top-charitable-causes-supported-companies-and-their-people-2025)

 Jan 27, 2026 10:00 AM ET

  



###### [Benevity Announces Executive Leadership Appointments to Drive Growth and Scale Social Impact ](/news/benevity-announces-executive-leadership-appointments-drive-growth-and-scale-social-impact)

 Jan 21, 2026 9:05 AM ET

  



###### [The State of Purpose at Work: Leveraging 2025 Data To Define CSR Strategy in 2026](/news/state-purpose-work-leveraging-2025-data-define-csr-strategy-2026)

 Dec 26, 2025 10:00 AM ET

  



###### [Benevity Celebrates Over $150 Million Donated and 7.2% Increase In Donation Volume During Giving Tuesday 2025](/news/benevity-celebrates-over-150-million-donated-and-72-increase-donation-volume-during-giving)

 Dec 4, 2025 9:00 AM ET

  



###### [Benevity Integrates Its Trusted Global Nonprofit Network With Anthropic’s Claude for Nonprofits To Accelerate Social Impact](/news/benevity-integrates-its-trusted-global-nonprofit-network-anthropics-claude-nonprofits)

 Dec 2, 2025 9:30 AM ET