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 [Responsible Production & the Circular Economy](/categories/responsible-production-circular-economy)

 # Bacardi GTR Launches Pop-Up Spotlighting Patrón Cristalino at MIA

 

##### By Faye Bartle

 

 

 Jul 1, 2025 9:05 AM ET

  Campaign:  [Planet](/news/campaign/planet)  ![Person serving the Patrón Cristalino](https://3blcdn.com/styles/carousel_2x/s3/2026-08/gtr-launches-pop-spotlighting-patron_Bacardi_061825_1786441892.jpg "The pop-up spotlights the new crystal-clear, oak-aged Patrón Cristalino. Image courtesy of TRBusiness")

 The pop-up spotlights the new crystal-clear, oak-aged Patrón Cristalino. Image courtesy of TRBusiness 

 

[Originally published by TRBusiness](https://www.trbusiness.com/regional-news/the-americas/bacardi-gtr-launches-pop-up-spotlighting-patron-cristalino-at-mia/266216)

Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest super-premium innovation, at Miami International Airport (MIA) in May.

The month-long promotion celebrated the new crystal-clear, oak-aged Patrón expression while also reinforcing the company’s commitment to reducing its impact on the environment by repurposing key structures from previous Patrón activations at MIA.

To reduce waste, Bacardi GTR reused and refreshed the pop-up’s signature agave-inspired lattice bar structure, a fixture used at MIA for three consecutive years.

Continue reading [here](https://www.trbusiness.com/regional-news/the-americas/bacardi-gtr-launches-pop-up-spotlighting-patron-cristalino-at-mia/266216).



 

### Additional Media

#### Images

 [  ![image of pop-up shop](/sites/default/files/styles/carousel_thumbnail_x2/public/images/gtr-launches-pop-spotlighting-patron2_Bacardi_061825.jpg?h=fbe07a2c)  Re-purposing the existing promotional materials means that waste is reduced while retaining the premium aesthetic Patrón is known for. Image courtesy of TRBusiness ](/sites/default/files/images/gtr-launches-pop-spotlighting-patron2_Bacardi_061825.jpg "Re-purposing the existing promotional materials means that waste is reduced while retaining the premium aesthetic Patrón is known for. Image courtesy of TRBusiness") 

 [  ![images of the pop up shop and bottle](/sites/default/files/styles/carousel_thumbnail_x2/public/images/gtr-launches-pop-spotlighting-patron3_Bacardi_061825.jpg?h=fbe07a2c)  Patrón Cristalino is a blend of aged 100% Blue Weber agave añejo tequila filtered through charcoal. Image courtesy of TRBusiness ](/sites/default/files/images/gtr-launches-pop-spotlighting-patron3_Bacardi_061825.jpg "Patrón Cristalino is a blend of aged 100% Blue Weber agave añejo tequila filtered through charcoal. Image courtesy of TRBusiness") 

 

 

 

 

 

 

 

 

 [![Bacardi Logo](/sites/default/files/2026-05/Bacardi_gold_HiRes.jpg)](/profiles/bacardi-limited)

 

 

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